Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Mexico Bird, Fish and Rodent Care value, 2001-2006 (MXN m, nominal prices) 18
Table 3: Mexico Bird, Fish and Rodent Care value forecast, 2006-2011 (MXN m, nominal prices) 19
Table 4: Mexico Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Mexico Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Mexico Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Mexico Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Mexico Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 27
Table 9: Mexico Bird, Fish and Rodent Care value, by brand 2005-2006 (MXN m nominal prices) 27
Table 10: Mexico Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 29
Table 11: Mexico Bird, Fish and Rodent Care value, by company, 2005-2006 (MXN m nominal prices) 29
Table 12: Mexico Bird, Fish and Rodent Care expenditure per head, 2001-2006 (MXN, nominal prices) 30
Table 13: Mexico Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (MXN, nominal prices) 30
Table 14: Mexico Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 31
Table 15: Mexico Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 31
Table 16: Mexico Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 32
Table 17: Mexico Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 32
Table 18: Nestle Key Facts 33
Table 19: Mexico Bird value, 2001-2006 (MXN m, nominal prices) 36
Table 20: Mexico Bird value forecast, 2006-2011 (MXN m, nominal prices) 37
Table 21: Mexico Bird value, 2001-2006 (US$ m nominal prices) 39
Table 22: Mexico Bird value forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Mexico Bird volume, 2001-2006 (Kg/Units m) 42
Table 24: Mexico Bird volume forecast, 2006-2011 (Kg/Units m) 43
Table 25: Mexico Bird brand share, by value, 2005-2006 (%) 45
Table 26: Mexico Bird value, by brand 2005-2006 (MXN m nominal prices) 45
Table 27: Mexico Bird company share by value, 2005-2006 (%) 47
Table 28: Mexico Bird value, by company, 2005-2006 (MXN m nominal prices) 47
Table 29: Mexico Bird expenditure per head, 2001-2006 (MXN, nominal prices) 48
Table 30: Mexico Bird forecast expenditure per head, 2006-2011 (MXN, nominal prices) 48
Table 31: Mexico Bird expenditure per head, 2001-2006 (US$ nominal prices) 49
Table 32: Mexico Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 49
Table 33: Mexico Bird consumption per head, 2001-2006 (Kg/Units) 50
Table 34: Mexico Bird forecast consumption per head, 2006-2011 (Kg/Units) 50
Table 35: Mexico Fish value, 2001-2006 (MXN m, nominal prices) 51
Table 36: Mexico Fish value forecast, 2006-2011 (MXN m, nominal prices) 52
Table 37: Mexico Fish value, 2001-2006 (US$ m nominal prices) 54
Table 38: Mexico Fish value forecast, 2006-2011 (US$ m nominal prices) 55
Table : Mexico Fish volume, 2001-2006 (Kg/Units m) 57
Table 39: Mexico Fish volume forecast, 2006-2011 (Kg/Units m) 58
Table 40: Mexico Fish brand share, by value, 2005-2006 (%) 60
Table 41: Mexico Fish value, by brand 2005-2006 (MXN m nominal prices) 60
Table 42: Mexico Fish company share by value, 2005-2006 (%) 61
Table 43: Mexico Fish value, by company, 2005-2006 (MXN m nominal prices) 61
Table 44: Mexico Fish expenditure per head, 2001-2006 (MXN, nominal prices) 62
Table 45: Mexico Fish forecast expenditure per head, 2006-2011 (MXN, nominal prices) 62
Table 46: Mexico Fish expenditure per head, 2001-2006 (US$ nominal prices) 63
Table 47: Mexico Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 63
Table 48: Mexico Fish consumption per head, 2001-2006 (Kg/Units) 64
Table 49: Mexico Fish forecast consumption per head, 2006-2011 (Kg/Units) 64
Table 50: Mexico Rodent value, 2001-2006 (MXN m, nominal prices) 65
Table 51: Mexico Rodent value forecast, 2006-2011 (MXN m, nominal prices) 66
Table 52: Mexico Rodent value, 2001-2006 (US$ m nominal prices) 68
Table 53: Mexico Rodent value forecast, 2006-2011 (US$ m nominal prices) 69
Table 54: Mexico Rodent volume, 2001-2006 (Kg/Units m) 71
Table 55: Mexico Rodent volume forecast, 2006-2011 (Kg/Units m) 72
Table 56: Mexico Rodent brand share, by value, 2005-2006 (%) 74
Table 57: Mexico Rodent value, by brand 2005-2006 (MXN m nominal prices) 74
Table 58: Mexico Rodent company share by value, 2005-2006 (%) 75
Table 59: Mexico Rodent value, by company, 2005-2006 (MXN m nominal prices) 75
Table 60: Mexico Rodent expenditure per head, 2001-2006 (MXN, nominal prices) 76
Table 61: Mexico Rodent forecast expenditure per head, 2006-2011 (MXN, nominal prices) 76
Table 62: Mexico Rodent expenditure per head, 2001-2006 (US$ nominal prices) 77
Table 63: Mexico Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 77
Table 64: Mexico Rodent consumption per head, 2001-2006 (Kg/Units) 78
Table 65: Mexico Rodent forecast consumption per head, 2006-2011 (Kg/Units) 78
Table 66: Global Bird, Fish and Rodent market value, 2006 79
Table 67: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 82
Table 68: Global Bird, Fish and Rodent market volume, 2006 84
Table 69: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 87
Table 70: Leading players - Top 5 countries 89
Table 71: Mexico Key Facts 96
Table 72: Mexico population, by age group, 2000-2005 (millions) 99
Table 73: Mexico population forecast, by age group, 2005-2010 (millions) 100
Table 74: Mexico population, by gender, 2000-2005 (millions) 100
Table 75: Mexico population forecast, by gender, 2005-2010 (millions) 101
Table 76: Mexico real GDP, 2000-2005 (MeP bn, 2005 prices) 101
Table 77: Mexico real GDP forecast, 2005-2010 (MeP bn, 2005 prices) 101
Table 78: Mexico nominal GDP, 2000-2005 (MeP bn, nominal prices) 102
Table 79: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 102
Table 80: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 102
Table 81: Mexico consumer price index, 2000-2005 (2000=100) 103
Table 82: Mexico consumer price index, 2005-2010 (2000=100) 103
Table 83: Mexico exchange rate, 2000-2005 103
Figure 1: Mexico Bird, Fish and Rodent Care value & value forecast, 2001-2011 (MXN m, nominal prices) 20
Figure 2: Mexico Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Mexico Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Liters m) 26
Figure 4: Mexico Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 26
Figure 5: Mexico Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 28
Figure 6: Mexico Bird value & value forecast, 2001-2011 (MXN m, nominal prices) 38
Figure 7: Mexico Bird category growth comparison, by value, 2001-2011 41
Figure 8: Mexico Bird volume & volume forecast, 2001-2011 (Kg/Liters m) 44
Figure 9: Mexico Bird category growth comparison, by volume, 2001-2011 44
Figure 10: Mexico Bird company share, by value, 2005-2006 (%) 46
Figure 11: Mexico Fish value & value forecast, 2001-2011 (MXN m, nominal prices) 53
Figure 12: Mexico Fish category growth comparison, by value, 2001-2011 56
Figure 13: Mexico Fish volume & volume forecast, 2001-2011 (Kg/Liters m) 59
Figure 14: Mexico Fish category growth comparison, by volume, 2001-2011 59
Figure 15: Mexico Rodent value & value forecast, 2001-2011 (MXN m, nominal prices) 67
Figure 16: Mexico Rodent category growth comparison, by value, 2001-2011 70
Figure 17: Mexico Rodent volume & volume forecast, 2001-2011 (Kg/Liters m) 73
Figure 18: Mexico Rodent category growth comparison, by volume, 2001-2011 73
Figure 19: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 80
Figure 20: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 83
Figure 21: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 85
Figure 22: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 88
Figure 23: Map of Mexico 96
Figure 24: Annual data review process 105
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