Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Morocco Bird, Fish and Rodent Care value, 2001-2006 (MAD m, nominal prices) 18
Table 3: Morocco Bird, Fish and Rodent Care value forecast, 2006-2011 (MAD m, nominal prices) 19
Table 4: Morocco Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Morocco Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Morocco Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Liters m) 24
Table 7: Morocco Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Liters m) 25
Table 8: Morocco Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 27
Table 9: Morocco Bird, Fish and Rodent Care value, by brand 2005-2006 (MAD m nominal prices) 27
Table 10: Morocco Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 29
Table 11: Morocco Bird, Fish and Rodent Care value, by company, 2005-2006 (MAD m nominal prices) 29
Table 12: Morocco Bird, Fish and Rodent Care expenditure per head, 2001-2006 (MAD, nominal prices) 30
Table 13: Morocco Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (MAD, nominal prices) 30
Table 14: Morocco Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 31
Table 15: Morocco Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 31
Table 16: Morocco Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Liters) 32
Table 17: Morocco Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Liters) 32
Table 18: Spectrum Brands Inc. Key Facts 33
Table 19: Morocco Bird value, 2001-2006 (MAD m, nominal prices) 36
Table 20: Morocco Bird value forecast, 2006-2011 (MAD m, nominal prices) 37
Table 21: Morocco Bird value, 2001-2006 (US$ m nominal prices) 39
Table 22: Morocco Bird value forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Morocco Bird volume, 2001-2006 (Kg/Liters m) 42
Table 24: Morocco Bird volume forecast, 2006-2011 (Kg/Liters m) 43
Table 25: Morocco Bird brand share, by value, 2005-2006 (%) 45
Table 26: Morocco Bird value, by brand 2005-2006 (MAD m nominal prices) 45
Table 27: Morocco Bird company share by value, 2005-2006 (%) 46
Table 28: Morocco Bird value, by company, 2005-2006 (MAD m nominal prices) 46
Table 29: Morocco Bird expenditure per head, 2001-2006 (MAD, nominal prices) 47
Table 30: Morocco Bird forecast expenditure per head, 2006-2011 (MAD, nominal prices) 47
Table 31: Morocco Bird expenditure per head, 2001-2006 (US$ nominal prices) 48
Table 32: Morocco Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 48
Table 33: Morocco Bird consumption per head, 2001-2006 (Kg/Liters) 49
Table 34: Morocco Bird forecast consumption per head, 2006-2011 (Kg/Liters) 49
Table 35: Morocco Fish value, 2001-2006 (MAD m, nominal prices) 50
Table 36: Morocco Fish value forecast, 2006-2011 (MAD m, nominal prices) 51
Table 37: Morocco Fish value, 2001-2006 (US$ m nominal prices) 53
Table 38: Morocco Fish value forecast, 2006-2011 (US$ m nominal prices) 54
Table 39: Morocco Fish volume, 2001-2006 (Kg/Liters m) 56
Table 40: Morocco Fish volume forecast, 2006-2011 (Kg/Liters m) 57
Table 41: Morocco Fish brand share, by value, 2005-2006 (%) 59
Table 42: Morocco Fish value, by brand 2005-2006 (MAD m nominal prices) 59
Table 43: Morocco Fish company share by value, 2005-2006 (%) 60
Table 44: Morocco Fish value, by company, 2005-2006 (MAD m nominal prices) 60
Table 45: Morocco Fish expenditure per head, 2001-2006 (MAD, nominal prices) 61
Table 46: Morocco Fish forecast expenditure per head, 2006-2011 (MAD, nominal prices) 61
Table 47: Morocco Fish expenditure per head, 2001-2006 (US$ nominal prices) 62
Table 48: Morocco Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 62
Table 49: Morocco Fish consumption per head, 2001-2006 (Kg/Liters) 63
Table 50: Morocco Fish forecast consumption per head, 2006-2011 (Kg/Liters) 63
Table 51: Morocco Rodent value, 2001-2006 (MAD m, nominal prices) 64
Table 52: Morocco Rodent value forecast, 2006-2011 (MAD m, nominal prices) 65
Table 53: Morocco Rodent value, 2001-2006 (US$ m nominal prices) 67
Table 54: Morocco Rodent value forecast, 2006-2011 (US$ m nominal prices) 68
Table 55: Morocco Rodent volume, 2001-2006 (Kg/Liters m) 70
Table 56: Morocco Rodent volume forecast, 2006-2011 (Kg/Liters m) 71
Table 57: Morocco Rodent brand share, by value, 2005-2006 (%) 73
Table 58: Morocco Rodent value, by brand 2005-2006 (MAD m nominal prices) 73
Table 59: Morocco Rodent company share by value, 2005-2006 (%) 74
Table 60: Morocco Rodent value, by company, 2005-2006 (MAD m nominal prices) 74
Table 61: Morocco Rodent expenditure per head, 2001-2006 (MAD, nominal prices) 75
Table 62: Morocco Rodent forecast expenditure per head, 2006-2011 (MAD, nominal prices) 75
Table 63: Morocco Rodent expenditure per head, 2001-2006 (US$ nominal prices) 76
Table 64: Morocco Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 76
Table 65: Morocco Rodent consumption per head, 2001-2006 (Kg/Liters) 77
Table 66: Morocco Rodent forecast consumption per head, 2006-2011 (Kg/Liters) 77
Table 67: Global Bird, Fish and Rodent market value, 2006 78
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 81
Table 69: Global Bird, Fish and Rodent market volume, 2006 83
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 86
Table 71: Leading players - Top 5 countries 88
Table 72: Morocco Key Facts 90
Table 73: Morocco population, by age group, 2000-2005 (millions) 93
Table 74: Morocco population forecast, by age group, 2005-2010 (millions) 94
Table 75: Morocco population, by gender, 2000-2005 (millions) 94
Table 76: Morocco population forecast, by gender, 2005-2010 (millions) 95
Table 77: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 95
Table 78: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 95
Table 79: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 96
Table 80: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 96
Table 81: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 96
Table 82: Morocco consumer price index, 2000-2005 (2000=100) 97
Table 83: Morocco consumer price index, 2005-2010 (2000=100) 97
Table 84: Morocco exchange rate, 2000-2005 97
Figure 1: Morocco Bird, Fish and Rodent Care value & value forecast, 2001-2011 (MAD m, nominal prices) 20
Figure 2: Morocco Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Morocco Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Morocco Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 26
Figure 5: Morocco Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 28
Figure 6: Morocco Bird value & value forecast, 2001-2011 (MAD m, nominal prices) 38
Figure 7: Morocco Bird category growth comparison, by value, 2001-2011 41
Figure 8: Morocco Bird volume & volume forecast, 2001-2011 (Kg/Units m) 44
Figure 9: Morocco Bird category growth comparison, by volume, 2001-2011 44
Figure 10: Morocco Fish value & value forecast, 2001-2011 (MAD m, nominal prices) 52
Figure 11: Morocco Fish category growth comparison, by value, 2001-2011 55
Figure 12: Morocco Fish volume & volume forecast, 2001-2011 (Kg/Units m) 58
Figure 13: Morocco Fish category growth comparison, by volume, 2001-2011 58
Figure 14: Morocco Rodent value & value forecast, 2001-2011 (MAD m, nominal prices) 66
Figure 15: Morocco Rodent category growth comparison, by value, 2001-2011 69
Figure 16: Morocco Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 72
Figure 17: Morocco Rodent category growth comparison, by volume, 2001-2011 72
Figure 18: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 79
Figure 19: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 82
Figure 20: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 84
Figure 21: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 87
Figure 22: Map of Morocco 90
Figure 23: Annual data review process 99
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