Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Peru Bird, Fish and Rodent Care value, 2001-2006 (PEN m, nominal prices) 18
Table 3: Peru Bird, Fish and Rodent Care value forecast, 2006-2011 (PEN m, nominal prices) 19
Table 4: Peru Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Peru Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Peru Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Peru Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Peru Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 28
Table 9: Peru Bird, Fish and Rodent Care value, by brand 2005-2006 (PEN m nominal prices) 28
Table 10: Peru Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 30
Table 11: Peru Bird, Fish and Rodent Care value, by company, 2005-2006 (PEN m nominal prices) 30
Table 12: Peru Bird, Fish and Rodent Care expenditure per head, 2001-2006 (PEN, nominal prices) 31
Table 13: Peru Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (PEN, nominal prices) 31
Table 14: Peru Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 32
Table 15: Peru Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 32
Table 16: Peru Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 33
Table 17: Peru Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 33
Table 18: Spectrum Brands Inc. Key Facts 34
Table 19: Peru Bird value, 2001-2006 (PEN m, nominal prices) 37
Table 20: Peru Bird value forecast, 2006-2011 (PEN m, nominal prices) 38
Table 21: Peru Bird value, 2001-2006 (US$ m nominal prices) 40
Table 22: Peru Bird value forecast, 2006-2011 (US$ m nominal prices) 41
Table 23: Peru Bird volume, 2001-2006 (Kg/Units m) 43
Table 24: Peru Bird volume forecast, 2006-2011 (Kg/Units m) 44
Table 25: Peru Bird brand share, by value, 2005-2006 (%) 47
Table 26: Peru Bird value, by brand 2005-2006 (PEN m nominal prices) 47
Table 27: Peru Bird company share by value, 2005-2006 (%) 49
Table 28: Peru Bird value, by company, 2005-2006 (PEN m nominal prices) 49
Table 29: Peru Bird expenditure per head, 2001-2006 (PEN, nominal prices) 50
Table 30: Peru Bird forecast expenditure per head, 2006-2011 (PEN, nominal prices) 50
Table 31: Peru Bird expenditure per head, 2001-2006 (US$ nominal prices) 51
Table 32: Peru Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 51
Table 33: Peru Bird consumption per head, 2001-2006 (Kg/Units) 52
Table 34: Peru Bird forecast consumption per head, 2006-2011 (Kg/Units) 52
Table 35: Peru Fish value, 2001-2006 (PEN m, nominal prices) 53
Table 36: Peru Fish value forecast, 2006-2011 (PEN m, nominal prices) 54
Table 37: Peru Fish value, 2001-2006 (US$ m nominal prices) 56
Table 38: Peru Fish value forecast, 2006-2011 (US$ m nominal prices) 57
Table 39: Peru Fish volume, 2001-2006 (Kg/Units m) 59
Table 40: Peru Fish volume forecast, 2006-2011 (Kg/Units m) 60
Table 41: Peru Fish brand share, by value, 2005-2006 (%) 63
Table 42: Peru Fish value, by brand 2005-2006 (PEN m nominal prices) 63
Table 43: Peru Fish company share by value, 2005-2006 (%) 64
Table 44: Peru Fish value, by company, 2005-2006 (PEN m nominal prices) 64
Table 45: Peru Fish expenditure per head, 2001-2006 (PEN, nominal prices) 65
Table 46: Peru Fish forecast expenditure per head, 2006-2011 (PEN, nominal prices) 65
Table 47: Peru Fish expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 48: Peru Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 49: Peru Fish consumption per head, 2001-2006 (Kg/Units) 67
Table 50: Peru Fish forecast consumption per head, 2006-2011 (Kg/Units) 67
Table 51: Peru Rodent value, 2001-2006 (PEN m, nominal prices) 68
Table 52: Peru Rodent value forecast, 2006-2011 (PEN m, nominal prices) 69
Table 53: Peru Rodent value, 2001-2006 (US$ m nominal prices) 71
Table 54: Peru Rodent value forecast, 2006-2011 (US$ m nominal prices) 72
Table 55: Peru Rodent volume, 2001-2006 (Kg/Units m) 74
Table 56: Peru Rodent volume forecast, 2006-2011 (Kg/Units m) 75
Table 57: Peru Rodent brand share, by value, 2005-2006 (%) 78
Table 58: Peru Rodent value, by brand 2005-2006 (PEN m nominal prices) 78
Table 59: Peru Rodent company share by value, 2005-2006 (%) 79
Table 60: Peru Rodent value, by company, 2005-2006 (PEN m nominal prices) 79
Table 61: Peru Rodent expenditure per head, 2001-2006 (PEN, nominal prices) 80
Table 62: Peru Rodent forecast expenditure per head, 2006-2011 (PEN, nominal prices) 80
Table 63: Peru Rodent expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 64: Peru Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 65: Peru Rodent consumption per head, 2001-2006 (Kg/Units) 82
Table 66: Peru Rodent forecast consumption per head, 2006-2011 (Kg/Units) 82
Table 67: Global Bird, Fish and Rodent market value, 2006 83
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 69: Global Bird, Fish and Rodent market volume, 2006 88
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 91
Table 71: Leading players - Top 5 countries 93
Table 72: Peru Key Facts 95
Table 73: Peru population, by age group, 2000-2005 (millions) 98
Table 74: Peru population forecast, by age group, 2005-2010 (millions) 99
Table 75: Peru population, by gender, 2000-2005 (millions) 99
Table 76: Peru population forecast, by gender, 2005-2010 (millions) 100
Table 77: Peru real GDP, 2000-2005 (PEN bn, 2005 prices) 100
Table 78: Peru real GDP forecast, 2005-2010 (PEN bn, 2005 prices) 100
Table 79: Peru nominal GDP, 2000-2005 (PEN bn, nominal prices) 101
Table 80: Peru real GDP, 2000-2005 (US$ bn, 2005 prices) 101
Table 81: Peru real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 101
Table 82: Peru consumer price index, 2000-2005 (2000=100) 102
Table 83: Peru consumer price index, 2005-2010 (2000=100) 102
Table 84: Peru exchange rate, 2000-2005 102
Figure 1: Peru Bird, Fish and Rodent Care value & value forecast, 2001-2011 (PEN m, nominal prices) 20
Figure 2: Peru Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Peru Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Peru Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 27
Figure 5: Peru Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 29
Figure 6: Peru Bird value & value forecast, 2001-2011 (PEN m, nominal prices) 39
Figure 7: Peru Bird category growth comparison, by value, 2001-2011 42
Figure 8: Peru Bird volume & volume forecast, 2001-2011 (Kg/Units m) 45
Figure 9: Peru Bird category growth comparison, by volume, 2001-2011 46
Figure 10: Peru Bird company share, by value, 2005-2006 (%) 48
Figure 11: Peru Fish value & value forecast, 2001-2011 (PEN m, nominal prices) 55
Figure 12: Peru Fish category growth comparison, by value, 2001-2011 58
Figure 13: Peru Fish volume & volume forecast, 2001-2011 (Kg/Units m) 61
Figure 14: Peru Fish category growth comparison, by volume, 2001-2011 62
Figure 15: Peru Rodent value & value forecast, 2001-2011 (PEN m, nominal prices) 70
Figure 16: Peru Rodent category growth comparison, by value, 2001-2011 73
Figure 17: Peru Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 76
Figure 18: Peru Rodent category growth comparison, by volume, 2001-2011 77
Figure 19: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 84
Figure 20: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 87
Figure 21: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 89
Figure 22: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 92
Figure 23: Map of Peru 95
Figure 24: Annual data review process 104
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