Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Philippines Bird, Fish and Rodent Care value, 2001-2006 (PHP m, nominal prices) 18
Table 3: Philippines Bird, Fish and Rodent Care value forecast, 2006-2011 (PHP m, nominal prices) 19
Table 4: Philippines Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Philippines Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Philippines Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Philippines Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Philippines Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 27
Table 9: Philippines Bird, Fish and Rodent Care value, by brand 2005-2006 (PHP m nominal prices) 27
Table 10: Philippines Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 29
Table 11: Philippines Bird, Fish and Rodent Care value, by company, 2005-2006 (PHP m nominal prices) 29
Table 12: Philippines Bird, Fish and Rodent Care expenditure per head, 2001-2006 (PHP, nominal prices) 30
Table 13: Philippines Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (PHP, nominal prices) 30
Table 14: Philippines Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 31
Table 15: Philippines Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 31
Table 16: Philippines Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 32
Table 17: Philippines Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 32
Table 18: Spectrum Brands Inc. Key Facts 33
Table 19: Philippines Bird value, 2001-2006 (PHP m, nominal prices) 36
Table 20: Philippines Bird value forecast, 2006-2011 (PHP m, nominal prices) 37
Table 21: Philippines Bird value, 2001-2006 (US$ m nominal prices) 39
Table 22: Philippines Bird value forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Philippines Bird volume, 2001-2006 (Kg/Units m) 42
Table 24: Philippines Bird volume forecast, 2006-2011 (Kg/Units m) 43
Table 25: Philippines Bird brand share, by value, 2005-2006 (%) 45
Table 26: Philippines Bird value, by brand 2005-2006 (PHP m nominal prices) 45
Table 27: Philippines Bird company share by value, 2005-2006 (%) 46
Table 28: Philippines Bird value, by company, 2005-2006 (PHP m nominal prices) 46
Table 29: Philippines Bird expenditure per head, 2001-2006 (PHP, nominal prices) 47
Table 30: Philippines Bird forecast expenditure per head, 2006-2011 (PHP, nominal prices) 47
Table 31: Philippines Bird expenditure per head, 2001-2006 (US$ nominal prices) 48
Table 32: Philippines Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 48
Table 33: Philippines Bird consumption per head, 2001-2006 (Kg/Units) 49
Table 34: Philippines Bird forecast consumption per head, 2006-2011 (Kg/Units) 49
Table 35: Philippines Fish value, 2001-2006 (PHP m, nominal prices) 50
Table 36: Philippines Fish value forecast, 2006-2011 (PHP m, nominal prices) 51
Table 37: Philippines Fish value, 2001-2006 (US$ m nominal prices) 53
Table 38: Philippines Fish value forecast, 2006-2011 (US$ m nominal prices) 54
Table 39: Philippines Fish volume, 2001-2006 (Kg/Units m) 56
Table 40: Philippines Fish volume forecast, 2006-2011 (Kg/Units m) 57
Table 41: Philippines Fish brand share, by value, 2005-2006 (%) 59
Table 42: Philippines Fish value, by brand 2005-2006 (PHP m nominal prices) 59
Table 43: Philippines Fish company share by value, 2005-2006 (%) 61
Table 44: Philippines Fish value, by company, 2005-2006 (PHP m nominal prices) 61
Table 45: Philippines Fish expenditure per head, 2001-2006 (PHP, nominal prices) 62
Table 46: Philippines Fish forecast expenditure per head, 2006-2011 (PHP, nominal prices) 62
Table 47: Philippines Fish expenditure per head, 2001-2006 (US$ nominal prices) 63
Table 48: Philippines Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 63
Table 49: Philippines Fish consumption per head, 2001-2006 (Kg/Units) 64
Table 50: Philippines Fish forecast consumption per head, 2006-2011 (Kg/Units) 64
Table 51: Philippines Rodent value, 2001-2006 (PHP m, nominal prices) 65
Table 52: Philippines Rodent value forecast, 2006-2011 (PHP m, nominal prices) 66
Table 53: Philippines Rodent value, 2001-2006 (US$ m nominal prices) 68
Table 54: Philippines Rodent value forecast, 2006-2011 (US$ m nominal prices) 69
Table 55: Philippines Rodent volume, 2001-2006 (Kg/Units m) 71
Table 56: Philippines Rodent volume forecast, 2006-2011 (Kg/Units m) 72
Table 57: Philippines Rodent brand share, by value, 2005-2006 (%) 74
Table 58: Philippines Rodent value, by brand 2005-2006 (PHP m nominal prices) 74
Table 59: Philippines Rodent company share by value, 2005-2006 (%) 75
Table 60: Philippines Rodent value, by company, 2005-2006 (PHP m nominal prices) 75
Table 61: Philippines Rodent expenditure per head, 2001-2006 (PHP, nominal prices) 76
Table 62: Philippines Rodent forecast expenditure per head, 2006-2011 (PHP, nominal prices) 76
Table 63: Philippines Rodent expenditure per head, 2001-2006 (US$ nominal prices) 77
Table 64: Philippines Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 77
Table 65: Philippines Rodent consumption per head, 2001-2006 (Kg/Units) 78
Table 66: Philippines Rodent forecast consumption per head, 2006-2011 (Kg/Units) 78
Table 67: Global Bird, Fish and Rodent market value, 2006 79
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 82
Table 69: Global Bird, Fish and Rodent market volume, 2006 84
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 87
Table 71: Leading players - Top 5 countries 89
Table 72: Philippines Key Facts 91
Table 73: Philippines population, by age group, 2000-2005 (millions) 94
Table 74: Philippines population forecast, by age group, 2005-2010 (millions) 95
Table 75: Philippines population, by gender, 2000-2005 (millions) 95
Table 76: Philippines population forecast, by gender, 2005-2010 (millions) 96
Table 77: Philippines real GDP, 2000-2005 (PHP bn, 2005 prices) 96
Table 78: Philippines real GDP forecast, 2005-2010 (PHP bn, 2005 prices) 96
Table 79: Philippines nominal GDP, 2000-2005 (PHP bn, nominal prices) 97
Table 80: Philippines real GDP, 2000-2005 (US$ bn, 2005 prices) 97
Table 81: Philippines real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 97
Table 82: Philippines consumer price index, 2000-2005 (2000=100) 98
Table 83: Philippines consumer price index, 2005-2010 (2000=100) 98
Table 84: Philippines exchange rate, 2000-2005 98
Figure 1: Philippines Bird, Fish and Rodent Care value & value forecast, 2001-2011 ($LOCAL m, nominal prices) 20
Figure 2: Philippines Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Philippines Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Philippines Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 26
Figure 5: Philippines Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 28
Figure 6: Philippines Bird value & value forecast, 2001-2011 ($LOCAL m, nominal prices) 38
Figure 7: Philippines Bird category growth comparison, by value, 2001-2011 41
Figure 8: Philippines Bird volume & volume forecast, 2001-2011 (Kg/Units m) 44
Figure 9: Philippines Bird category growth comparison, by volume, 2001-2011 44
Figure 10: Philippines Fish value & value forecast, 2001-2011 ($LOCAL m, nominal prices) 52
Figure 11: Philippines Fish category growth comparison, by value, 2001-2011 55
Figure 12: Philippines Fish category growth comparison, by volume, 2001-2011 58
Figure 13: Philippines Fish company share, by value, 2005-2006 (%) 60
Figure 14: Philippines Rodent value & value forecast, 2001-2011 ($LOCAL m, nominal prices) 67
Figure 15: Philippines Rodent category growth comparison, by value, 2001-2011 70
Figure 16: Philippines Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 73
Figure 17: Philippines Rodent category growth comparison, by volume, 2001-2011 73
Figure 18: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 80
Figure 19: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 83
Figure 20: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 85
Figure 21: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 88
Figure 22: Map of Philippines 91
Figure 23: Annual data review process 100
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