Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Saudi Arabia Bird, Fish and Rodent Care value, 2001-2006 (SAR m, nominal prices) 16
Table 3: Saudi Arabia Bird, Fish and Rodent Care value forecast, 2006-2011 (SAR m, nominal prices) 17
Table 4: Saudi Arabia Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 19
Table 5: Saudi Arabia Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 20
Table 6: Saudi Arabia Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 22
Table 7: Saudi Arabia Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 23
Table 8: Saudi Arabia Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 26
Table 9: Saudi Arabia Bird, Fish and Rodent Care value, by brand 2005-2006 (SAR m nominal prices) 26
Table 10: Saudi Arabia Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 27
Table 11: Saudi Arabia Bird, Fish and Rodent Care value, by company, 2005-2006 (SAR m nominal prices) 27
Table 12: Saudi Arabia Bird, Fish and Rodent Care expenditure per head, 2001-2006 (SAR, nominal prices) 28
Table 13: Saudi Arabia Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (SAR, nominal prices) 28
Table 14: Saudi Arabia Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 29
Table 15: Saudi Arabia Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 29
Table 16: Saudi Arabia Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 30
Table 17: Saudi Arabia Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 30
Table 18: Spectrum Brands Inc. Key Facts 31
Table 19: Saudi Arabia Bird value, 2001-2006 (SAR m, nominal prices) 34
Table 20: Saudi Arabia Bird value forecast, 2006-2011 (SAR m, nominal prices) 35
Table 21: Saudi Arabia Bird value, 2001-2006 (US$ m nominal prices) 37
Table 22: Saudi Arabia Bird value forecast, 2006-2011 (US$ m nominal prices) 38
Table 23: Saudi Arabia Bird volume, 2001-2006 (Kg/Units m) 40
Table 24: Saudi Arabia Bird volume forecast, 2006-2011 (Kg/Units m) 41
Table 25: Saudi Arabia Bird brand share, by value, 2005-2006 (%) 44
Table 26: Saudi Arabia Bird value, by brand 2005-2006 (SAR m nominal prices) 44
Table 27: Saudi Arabia Bird company share by value, 2005-2006 (%) 45
Table 28: Saudi Arabia Bird value, by company, 2005-2006 (SAR m nominal prices) 45
Table 29: Saudi Arabia Bird expenditure per head, 2001-2006 (SAR, nominal prices) 46
Table 30: Saudi Arabia Bird forecast expenditure per head, 2006-2011 (SAR, nominal prices) 46
Table 31: Saudi Arabia Bird expenditure per head, 2001-2006 (US$ nominal prices) 47
Table 32: Saudi Arabia Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 47
Table 33: Saudi Arabia Bird consumption per head, 2001-2006 (Kg/Units) 48
Table 34: Saudi Arabia Bird forecast consumption per head, 2006-2011 (Kg/Units) 48
Table 35: Saudi Arabia Fish value, 2001-2006 (SAR m, nominal prices) 49
Table 36: Saudi Arabia Fish value forecast, 2006-2011 (SAR m, nominal prices) 50
Table 37: Saudi Arabia Fish value, 2001-2006 (US$ m nominal prices) 52
Table 38: Saudi Arabia Fish value forecast, 2006-2011 (US$ m nominal prices) 53
Table 39: Saudi Arabia Fish volume, 2001-2006 (Kg/Units m) 55
Table 40: Saudi Arabia Fish volume forecast, 2006-2011 (Kg/Units m) 56
Table 41: Saudi Arabia Fish brand share, by value, 2005-2006 (%) 59
Table 42: Saudi Arabia Fish value, by brand 2005-2006 (SAR m nominal prices) 59
Table 43: Saudi Arabia Fish company share by value, 2005-2006 (%) 60
Table 44: Saudi Arabia Fish value, by company, 2005-2006 (SAR m nominal prices) 60
Table 45: Saudi Arabia Fish expenditure per head, 2001-2006 (SAR, nominal prices) 61
Table 46: Saudi Arabia Fish forecast expenditure per head, 2006-2011 (SAR, nominal prices) 61
Table 47: Saudi Arabia Fish expenditure per head, 2001-2006 (US$ nominal prices) 62
Table 48: Saudi Arabia Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 62
Table 49: Saudi Arabia Fish consumption per head, 2001-2006 (Kg/Units) 63
Table 50: Saudi Arabia Fish forecast consumption per head, 2006-2011 (Kg/Units) 63
Table 51: Saudi Arabia Rodent value, 2001-2006 (SAR m, nominal prices) 64
Table 52: Saudi Arabia Rodent value forecast, 2006-2011 (SAR m, nominal prices) 65
Table 53: Saudi Arabia Rodent value, 2001-2006 (US$ m nominal prices) 67
Table 54: Saudi Arabia Rodent value forecast, 2006-2011 (US$ m nominal prices) 68
Table 55: Saudi Arabia Rodent volume, 2001-2006 (Kg/Units m) 70
Table 56: Saudi Arabia Rodent volume forecast, 2006-2011 (Kg/Units m) 71
Table 57: Saudi Arabia Rodent brand share, by value, 2005-2006 (%) 74
Table 58: Saudi Arabia Rodent value, by brand 2005-2006 (SAR m nominal prices) 74
Table 59: Saudi Arabia Rodent company share by value, 2005-2006 (%) 75
Table 60: Saudi Arabia Rodent value, by company, 2005-2006 (SAR m nominal prices) 75
Table 61: Saudi Arabia Rodent expenditure per head, 2001-2006 (SAR, nominal prices) 76
Table 62: Saudi Arabia Rodent forecast expenditure per head, 2006-2011 (SAR, nominal prices) 76
Table 63: Saudi Arabia Rodent expenditure per head, 2001-2006 (US$ nominal prices) 77
Table 64: Saudi Arabia Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 77
Table 65: Saudi Arabia Rodent consumption per head, 2001-2006 (Kg/Units) 78
Table 66: Saudi Arabia Rodent forecast consumption per head, 2006-2011 (Kg/Units) 78
Table 67: Global Bird, Fish and Rodent market value, 2006 79
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 82
Table 69: Global Bird, Fish and Rodent market volume, 2006 84
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 87
Table 71: Leading players - Top 5 countries 89
Table 72: Saudi Arabia population, by age group, 2000-2005 (millions) 90
Table 73: Saudi Arabia population forecast, by age group, 2005-2010 (millions) 91
Table 74: Saudi Arabia population, by gender, 2000-2005 (millions) 91
Table 75: Saudi Arabia population forecast, by gender, 2005-2010 (millions) 92
Table 76: Saudi Arabia real GDP, 2000-2005 (SAR bn, 2005 prices) 92
Table 77: Saudi Arabia real GDP forecast, 2005-2010 (SAR bn, 2005 prices) 92
Table 78: Saudi Arabia nominal GDP, 2000-2005 (SAR bn, nominal prices) 93
Table 79: Saudi Arabia real GDP, 2000-2005 (US$ bn, 2005 prices) 93
Table 80: Saudi Arabia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 93
Table 81: Saudi Arabia consumer price index, 2000-2005 (2000=100) 94
Table 82: Saudi Arabia consumer price index, 2005-2010 (2000=100) 94
Table 83: Saudi Arabia exchange rate, 2000-2005 94
Figure 1: Saudi Arabia Bird, Fish and Rodent Care value & value forecast, 2001-2011 (SAR m, nominal prices) 18
Figure 2: Saudi Arabia Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 21
Figure 3: Saudi Arabia Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 24
Figure 4: Saudi Arabia Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 25
Figure 5: Saudi Arabia Bird value & value forecast, 2001-2011 (SAR m, nominal prices) 36
Figure 6: Saudi Arabia Bird category growth comparison, by value, 2001-2011 39
Figure 7: Saudi Arabia Bird volume & volume forecast, 2001-2011 (Kg/Units m) 42
Figure 8: Saudi Arabia Bird category growth comparison, by volume, 2001-2011 43
Figure 9: Saudi Arabia Fish value & value forecast, 2001-2011 (SAR m, nominal prices) 51
Figure 10: Saudi Arabia Fish category growth comparison, by value, 2001-2011 54
Figure 11: Saudi Arabia Fish volume & volume forecast, 2001-2011 (Kg/Units m) 57
Figure 12: Saudi Arabia Fish category growth comparison, by volume, 2001-2011 58
Figure 13: Saudi Arabia Rodent value & value forecast, 2001-2011 (SAR m, nominal prices) 66
Figure 14: Saudi Arabia Rodent category growth comparison, by value, 2001-2011 69
Figure 15: Saudi Arabia Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 72
Figure 16: Saudi Arabia Rodent category growth comparison, by volume, 2001-2011 73
Figure 17: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 80
Figure 18: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 83
Figure 19: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 85
Figure 20: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 88
Figure 21: Annual data review process 96
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