Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: South Korea Bird, Fish and Rodent Care value, 2001-2006 (KPW m, nominal prices) 18
Table 3: South Korea Bird, Fish and Rodent Care value forecast, 2006-2011 (KPW m, nominal prices) 19
Table 4: South Korea Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: South Korea Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: South Korea Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: South Korea Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: South Korea Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 28
Table 9: South Korea Bird, Fish and Rodent Care value, by brand 2005-2006 (KPW m nominal prices) 28
Table 10: South Korea Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 30
Table 11: South Korea Bird, Fish and Rodent Care value, by company, 2005-2006 (KPW m nominal prices) 30
Table 12: South Korea Bird, Fish and Rodent Care expenditure per head, 2001-2006 (KPW, nominal prices) 31
Table 13: South Korea Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (KPW, nominal prices) 31
Table 14: South Korea Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 32
Table 15: South Korea Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 32
Table 16: South Korea Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 33
Table 17: South Korea Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 33
Table 18: Spectrum Brands Inc. Key Facts 34
Table 19: South Korea Bird value, 2001-2006 (KPW m, nominal prices) 37
Table 20: South Korea Bird value forecast, 2006-2011 (KPW m, nominal prices) 38
Table 21: South Korea Bird value, 2001-2006 (US$ m nominal prices) 40
Table 22: South Korea Bird value forecast, 2006-2011 (US$ m nominal prices) 41
Table 23: South Korea Bird volume, 2001-2006 (Kg/Units m) 43
Table 24: South Korea Bird volume forecast, 2006-2011 (Kg/Units m) 44
Table 25: South Korea Bird brand share, by value, 2005-2006 (%) 47
Table 26: South Korea Bird value, by brand 2005-2006 (KPW m nominal prices) 47
Table 27: South Korea Bird company share by value, 2005-2006 (%) 49
Table 28: South Korea Bird value, by company, 2005-2006 (KPW m nominal prices) 49
Table 29: South Korea Bird expenditure per head, 2001-2006 (KPW, nominal prices) 50
Table 30: South Korea Bird forecast expenditure per head, 2006-2011 (KPW, nominal prices) 50
Table 31: South Korea Bird expenditure per head, 2001-2006 (US$ nominal prices) 51
Table 32: South Korea Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 51
Table 33: South Korea Bird consumption per head, 2001-2006 (Kg/Units) 52
Table 34: South Korea Bird forecast consumption per head, 2006-2011 (Kg/Units) 52
Table 35: South Korea Fish value, 2001-2006 (KPW m, nominal prices) 53
Table 36: South Korea Fish value forecast, 2006-2011 (KPW m, nominal prices) 54
Table 37: South Korea Fish value, 2001-2006 (US$ m nominal prices) 56
Table 38: South Korea Fish value forecast, 2006-2011 (US$ m nominal prices) 57
Table 39: South Korea Fish volume, 2001-2006 (Kg/Units m) 59
Table 40: South Korea Fish volume forecast, 2006-2011 (Kg/Units m) 60
Table 41: South Korea Fish brand share, by value, 2005-2006 (%) 63
Table 42: South Korea Fish value, by brand 2005-2006 (KPW m nominal prices) 63
Table 43: South Korea Fish company share by value, 2005-2006 (%) 64
Table 44: South Korea Fish value, by company, 2005-2006 (KPW m nominal prices) 64
Table 45: South Korea Fish expenditure per head, 2001-2006 (KPW, nominal prices) 65
Table 46: South Korea Fish forecast expenditure per head, 2006-2011 (KPW, nominal prices) 65
Table 47: South Korea Fish expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 48: South Korea Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 49: South Korea Fish consumption per head, 2001-2006 (Kg/Units) 67
Table 50: South Korea Fish forecast consumption per head, 2006-2011 (Kg/Units) 67
Table 51: South Korea Rodent value, 2001-2006 (KPW m, nominal prices) 68
Table 52: South Korea Rodent value forecast, 2006-2011 (KPW m, nominal prices) 69
Table 53: South Korea Rodent value, 2001-2006 (US$ m nominal prices) 71
Table 54: South Korea Rodent value forecast, 2006-2011 (US$ m nominal prices) 72
Table 55: South Korea Rodent volume, 2001-2006 (Kg/Units m) 74
Table 56: South Korea Rodent volume forecast, 2006-2011 (Kg/Units m) 75
Table 57: South Korea Rodent brand share, by value, 2005-2006 (%) 78
Table 58: South Korea Rodent value, by brand 2005-2006 (KPW m nominal prices) 78
Table 59: South Korea Rodent company share by value, 2005-2006 (%) 79
Table 60: South Korea Rodent value, by company, 2005-2006 (KPW m nominal prices) 79
Table 61: South Korea Rodent expenditure per head, 2001-2006 (KPW, nominal prices) 80
Table 62: South Korea Rodent forecast expenditure per head, 2006-2011 (KPW, nominal prices) 80
Table 63: South Korea Rodent expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 64: South Korea Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 65: South Korea Rodent consumption per head, 2001-2006 (Kg/Units) 82
Table 66: South Korea Rodent forecast consumption per head, 2006-2011 (Kg/Units) 82
Table 67: Global Bird, Fish and Rodent market value, 2006 83
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 69: Global Bird, Fish and Rodent market volume, 2006 88
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 91
Table 71: Leading players - Top 5 countries 93
Table 72: South Korea Key Facts 95
Table 73: South Korea population, by age group, 2000-2005 (millions) 98
Table 74: South Korea population forecast, by age group, 2005-2010 (millions) 99
Table 75: South Korea population, by gender, 2000-2005 (millions) 99
Table 76: South Korea population forecast, by gender, 2005-2010 (millions) 100
Table 77: South Korea real GDP, 2000-2005 (KPW bn, 2005 prices) 100
Table 78: South Korea real GDP forecast, 2005-2010 (KPW bn, 2005 prices) 100
Table 79: South Korea nominal GDP, 2000-2005 (KPW bn, nominal prices) 101
Table 80: South Korea nominal GDP forecast, 2005-2010 (KPW bn, nominal prices) 101
Table 81: South Korea real GDP, 2000-2005 (US$ bn, 2005 prices) 101
Table 82: South Korea real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 102
Table 83: South Korea consumer price index, 2000-2005 (2000=100) 102
Table 84: South Korea consumer price index, 2005-2010 (2000=100) 102
Table 85: South Korea exchange rate, 2000-2005 103
Figure 1: South Korea Bird, Fish and Rodent Care value & value forecast, 2001-2011 (KPW m, nominal prices) 20
Figure 2: South Korea Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: South Korea Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: South Korea Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 27
Figure 5: South Korea Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 29
Figure 6: South Korea Bird value & value forecast, 2001-2011 (KPW m, nominal prices) 39
Figure 7: South Korea Bird category growth comparison, by value, 2001-2011 42
Figure 8: South Korea Bird volume & volume forecast, 2001-2011 (Kg/Units m) 45
Figure 9: South Korea Bird category growth comparison, by volume, 2001-2011 46
Figure 10: South Korea Bird company share, by value, 2005-2006 (%) 48
Figure 11: South Korea Fish value & value forecast, 2001-2011 (KPW m, nominal prices) 55
Figure 12: South Korea Fish category growth comparison, by value, 2001-2011 58
Figure 13: South Korea Fish volume & volume forecast, 2001-2011 (Kg/Units m) 61
Figure 14: South Korea Fish category growth comparison, by volume, 2001-2011 62
Figure 15: South Korea Rodent value & value forecast, 2001-2011 (KPW m, nominal prices) 70
Figure 16: South Korea Rodent category growth comparison, by value, 2001-2011 73
Figure 17: South Korea Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 76
Figure 18: South Korea Rodent category growth comparison, by volume, 2001-2011 77
Figure 19: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 84
Figure 20: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 87
Figure 21: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 89
Figure 22: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 92
Figure 23: Map of South Korea 95
Figure 24: Annual data review process 105
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