Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Turkey Bird, Fish and Rodent Care value, 2001-2006 (TRL m, nominal prices) 17
Table 3: Turkey Bird, Fish and Rodent Care value forecast, 2006-2011 (TRL m, nominal prices) 18
Table 4: Turkey Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 20
Table 5: Turkey Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Turkey Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 23
Table 7: Turkey Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 24
Table 8: Turkey Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 26
Table 9: Turkey Bird, Fish and Rodent Care value, by brand 2005-2006 (TRL m nominal prices) 26
Table 10: Turkey Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 27
Table 11: Turkey Bird, Fish and Rodent Care value, by company, 2005-2006 (TRL m nominal prices) 27
Table 12: Turkey Bird, Fish and Rodent Care expenditure per head, 2001-2006 (TRL, nominal prices) 28
Table 13: Turkey Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (TRL, nominal prices) 28
Table 14: Turkey Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 29
Table 15: Turkey Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 29
Table 16: Turkey Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 30
Table 17: Turkey Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 30
Table 18: Spectrum Brands Inc. Key Facts 31
Table 19: Turkey Bird value, 2001-2006 (TRL m, nominal prices) 34
Table 20: Turkey Bird value forecast, 2006-2011 (TRL m, nominal prices) 35
Table 21: Turkey Bird value, 2001-2006 (US$ m nominal prices) 37
Table 22: Turkey Bird value forecast, 2006-2011 (US$ m nominal prices) 38
Table 23: Turkey Bird volume, 2001-2006 (Kg/Units m) 40
Table 24: Turkey Bird volume forecast, 2006-2011 (Kg/Units m) 41
Table 25: Turkey Bird brand share, by value, 2005-2006 (%) 43
Table 26: Turkey Bird value, by brand 2005-2006 (TRL m nominal prices) 43
Table 27: Turkey Bird company share by value, 2005-2006 (%) 44
Table 28: Turkey Bird value, by company, 2005-2006 (TRL m nominal prices) 44
Table 29: Turkey Bird expenditure per head, 2001-2006 (TRL, nominal prices) 45
Table 30: Turkey Bird forecast expenditure per head, 2006-2011 (TRL, nominal prices) 45
Table 31: Turkey Bird expenditure per head, 2001-2006 (US$ nominal prices) 46
Table 32: Turkey Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 46
Table 33: Turkey Bird consumption per head, 2001-2006 (Kg/Units) 47
Table 34: Turkey Bird forecast consumption per head, 2006-2011 (Kg/Units) 47
Table 35: Turkey Fish value, 2001-2006 (TRL m, nominal prices) 48
Table 36: Turkey Fish value forecast, 2006-2011 (TRL m, nominal prices) 49
Table 37: Turkey Fish value, 2001-2006 (US$ m nominal prices) 51
Table 38: Turkey Fish value forecast, 2006-2011 (US$ m nominal prices) 52
Table 39: Turkey Fish volume, 2001-2006 (Kg/Units m) 54
Table 40: Turkey Fish volume forecast, 2006-2011 (Kg/Units m) 55
Table 41: Turkey Fish brand share, by value, 2005-2006 (%) 57
Table 42: Turkey Fish value, by brand 2005-2006 (TRL m nominal prices) 57
Table 43: Turkey Fish company share by value, 2005-2006 (%) 58
Table 44: Turkey Fish value, by company, 2005-2006 (TRL m nominal prices) 58
Table 45: Turkey Fish expenditure per head, 2001-2006 (TRL, nominal prices) 59
Table 46: Turkey Fish forecast expenditure per head, 2006-2011 (TRL, nominal prices) 59
Table 47: Turkey Fish expenditure per head, 2001-2006 (US$ nominal prices) 60
Table 48: Turkey Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 60
Table 49: Turkey Fish consumption per head, 2001-2006 (Kg/Units) 61
Table 50: Turkey Fish forecast consumption per head, 2006-2011 (Kg/Units) 61
Table 51: Turkey Rodent value, 2001-2006 (TRL m, nominal prices) 62
Table 52: Turkey Rodent value forecast, 2006-2011 (TRL m, nominal prices) 63
Table 53: Turkey Rodent value, 2001-2006 (US$ m nominal prices) 65
Table 54: Turkey Rodent value forecast, 2006-2011 (US$ m nominal prices) 66
Table 55: Turkey Rodent volume, 2001-2006 (Kg/Units m) 68
Table 56: Turkey Rodent volume forecast, 2006-2011 (Kg/Units m) 69
Table 57: Turkey Rodent brand share, by value, 2005-2006 (%) 71
Table 58: Turkey Rodent value, by brand 2005-2006 (TRL m nominal prices) 71
Table 59: Turkey Rodent company share by value, 2005-2006 (%) 72
Table 60: Turkey Rodent value, by company, 2005-2006 (TRL m nominal prices) 72
Table 61: Turkey Rodent expenditure per head, 2001-2006 (TRL, nominal prices) 73
Table 62: Turkey Rodent forecast expenditure per head, 2006-2011 (TRL, nominal prices) 73
Table 63: Turkey Rodent expenditure per head, 2001-2006 (US$ nominal prices) 74
Table 64: Turkey Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 74
Table 65: Turkey Rodent consumption per head, 2001-2006 (Kg/Units) 75
Table 66: Turkey Rodent forecast consumption per head, 2006-2011 (Kg/Units) 75
Table 67: Global Bird, Fish and Rodent market value, 2006 76
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 79
Table 69: Global Bird, Fish and Rodent market volume, 2006 81
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 84
Table 71: Leading players - Top 5 countries 86
Table 72: Turkey Key Facts 88
Table 73: Turkey population, by age group, 2000-2005 (millions) 91
Table 74: Turkey population forecast, by age group, 2005-2010 (millions) 92
Table 75: Turkey population, by gender, 2000-2005 (millions) 92
Table 76: Turkey population forecast, by gender, 2005-2010 (millions) 93
Table 77: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 93
Table 78: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 93
Table 79: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 94
Table 80: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 94
Table 81: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 94
Table 82: Turkey consumer price index, 2000-2005 (2000=100) 95
Table 83: Turkey consumer price index, 2005-2010 (2000=100) 95
Table 84: Turkey exchange rate, 2000-2005 95
Figure 1: Turkey Bird, Fish and Rodent Care value & value forecast, 2001-2011 (TRL m, nominal prices) 19
Figure 2: Turkey Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 22
Figure 3: Turkey Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 25
Figure 4: Turkey Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 25
Figure 5: Turkey Bird value & value forecast, 2001-2011 (TRL m, nominal prices) 36
Figure 6: Turkey Bird category growth comparison, by value, 2001-2011 39
Figure 7: Turkey Bird volume & volume forecast, 2001-2011 (Kg/Units m) 42
Figure 8: Turkey Bird category growth comparison, by volume, 2001-2011 42
Figure 9: Turkey Fish value & value forecast, 2001-2011 (TRL m, nominal prices) 50
Figure 10: Turkey Fish category growth comparison, by value, 2001-2011 53
Figure 11: Turkey Fish volume & volume forecast, 2001-2011 (Kg/Units m) 56
Figure 12: Turkey Fish category growth comparison, by volume, 2001-2011 56
Figure 13: Turkey Rodent value & value forecast, 2001-2011 (TRL m, nominal prices) 64
Figure 14: Turkey Rodent category growth comparison, by value, 2001-2011 67
Figure 15: Turkey Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 70
Figure 16: Turkey Rodent category growth comparison, by volume, 2001-2011 70
Figure 17: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 77
Figure 18: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 80
Figure 19: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 82
Figure 20: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 85
Figure 21: Map of Turkey 88
Figure 22: Annual data review process 97
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