Blending open and closed TV: Verizon FiOS TV widgets case study

Verizon continues on its course of innovation within the telco TV space with the FiOS TV Widget Bazaar platform. Following the app store model and offering a web-based software development kit (SDK) enables Verizon to continually evolve, refresh and expand its widget offering rapidly and with minimal incremental cost. Its focus on social TV, sports applications and now merchandise purchasing provide the FiOS TV Widget Bazaar with both relevance and monetisation opportunities.



Report Highlights

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Executive summary
In a nutshell
Ovum view
Background
Building an applications marketplace
Features and user experience
Social TV is gaining traction through widgets
Contextual relevance is a key USP for operators
Operators can bring something extra to the TV widgets table
Business strategy
Achieving cost efficiencies
Steering TV widgets towards revenue generation
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List of Figures
Figure 1: Facebook widget screenshot (1)
Figure 2: Facebook widget screenshot (2)
Figure 3: Twitter widget screenshot (1)
Figure 4: Twitter widget screenshot (2)
Figure 5: NFL RedZone widget screenshot (1)
Figure 6: NFL RedZone widget screenshot (2)
Figure 7: NFL RedZone widget screenshot (3)
Figure 8: NFL RedZone widget screenshot (4)
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