Metrinomics Bluetooth ™ report is a comprehensive guide to current and potential Bluetooth ™ developers and users Bluetooth ™ hopes and expectations.
2003 has been pencilled in by the IT industry as the year that Bluetooth ™ goes mainstream. Similarly bold but premature marketing predictions were made last year and every other year since Bluetooth ™ took its first tentative steps into the IT marketplace. 2003, we are promised, is the year that Bluetooth ™ will begin to bite. But what of the threat posed to Bluetooth ™ by Wi-Fi? Bluetooth chip prices may now be falling to below the magic $5 price threshold that many consider a barrier to Bluetooth ™ uptake, but will that be enough to stave off the threat of Wi-Fi? Or, is it as some industry analysts predict, that Bluetooth ™ and Wi-Fi will be able to operate in tandem with minimal impact on the other? How realistic a threat do emerging technologies like Mesh Networks and UltraWideBand pose to the oft mooted Bluetooth ™/Wi-Fi duopoly? How good a job are the Bluetooth ™ manufacturers and providers doing in selling their products and services to market?
The study was conducted online with 256 respondents selected from the Metrinomics Online Panel. Respondents were selected according to a number of sample qualifying criteria; primarily a specifically declared personal and/or professional interest in Bluetooth ™ (and its possible application and development areas), involvement in Bluetooth ™ decision making processes and professional level of responsibility. The study has been designed to include as many strategically important Bluetooth ™ technological and user issues as is realistically practicable.
Interviews took the form of a detailed online questionnaire covering the following:
Actual or Intended Bluetooth ™ Development Activity
Bluetooth ™ Price and Availability
Bluetooth ™ Technical Support
Bluetooth ™ Ease of Use
Bluetooth ™ Provider Image
Technological Viability
Overall Bluetooth ™ Satisfaction
This study is based on qualitative and quantitative evaluation of current Bluetooth ™ availability; price; level of technical support; Bluetooth ™ provider image and the viability or otherwise of Bluetooth ™ in the face of rival competing technologies.
The selected sample group is geographically diverse, with respondents drawn from 32 countries. The diagrams overleaf detail the complete distribution of respondents by country, Employment Status, Management Level and Age Distribution.
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