Body Care in Hong Kong to 2014 (Skincare)

Introduction

This databook provides key data and information on the Body Care in Hong Kong (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at HK$263.3m ($33.8m) in 2009, representing a CAGR of 5.2% since 2004.
*By the end of 2014, the body care category will be worth HK$317.8m ($40.8m), with an expected CAGR of 3.8% between 2009 and 2014.
*The body care market volume totaled 3.5 million units in 2009, representing a CAGR of 3.9% since 2004.
*By the end of 2014, the body care market will total 4 million units, with an expected CAGR of 2.6% between 2009 and 2014.
*The body care market was led by mass body care (representing 54.4% of the total value), with premium body care accounting for the remaining 45.6% share.
*Estée Lauder Companies Inc., The is the market leader with a 19.8% share of the market.
Body Care in Hong Kong (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 24
Expenditure and consumption per capita 26
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Body care, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Body care, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Body care, Hong Kong, volume by segment (units, million), 2004?14 16
Figure 4: Body care, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Body care, Hong Kong, company share by value (%), 2008?09 21
Figure 6: Body care, Hong Kong, distribution channels by value (%), 2008?09 25
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Body care category definitions 3
Table 2: Body care distribution channels 4
Table 3: Body care, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Body care, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Body care, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Body care, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Body care, Hong Kong, volume by segment (units, million), 2004?09 14
Table 8: Body care, Hong Kong, volume forecast by segment (units, million), 2009?14 15
Table 9: Body care, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Body care, Hong Kong, value by brand (HK$m), 2008?09 19
Table 11: Body care, Hong Kong, company share by value (%), 2008?09 22
Table 12: Body care, Hong Kong, value by company (HK$m), 2008?09 23
Table 13: Body care, Hong Kong, distribution channels by value (%), 2008?09 24
Table 14: Body care, Hong Kong, value by distribution channel (HK$m), 2008?09 24
Table 15: Body care, Hong Kong, expenditure per capita (HK$), 2004?09 26
Table 16: Body care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 26
Table 17: Body care, Hong Kong, expenditure per capita ($), 2004?09 27
Table 18: Body care, Hong Kong, forecast expenditure per capita ($), 2009?14 27
Table 19: Body care, Hong Kong, consumption per capita (units), 2004?09 28
Table 20: Body care, Hong Kong, forecast consumption per capita (units), 2009?14 28
Table 21: Hong Kong population, by age group, 2004?09 (millions) 29
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 30
Table 23: Hong Kong population, by gender, 2004?09 (millions) 30
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 31
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 31
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 31
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 32
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 32
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 33
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 33


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