Body Care in Japan to 2014 (Skincare)

Introduction

This databook provides key data and information on the Body Care in Japan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at JPY318,698.2m ($3,083.4m) in 2009, representing a CAGR of 3.8% since 2004.
*By the end of 2014, the body care category will be worth JPY371,471.9m ($3,594m), with an expected CAGR of 3.1% between 2009 and 2014.
*The body care market volume totaled 236.8 million units in 2009, representing a negative CAGR of 1.2% since 2004.
*By the end of 2014, the body care market will total 222 million units, with an expected negative CAGR of 1.3% between 2009 and 2014.
*The body care market was led by premium body care (representing 65.7% of the total value), with mass body care accounting for the remaining 34.3% share.
*Shiseido Company, Limited is the market leader with a 19.5% share of the market.
Body Care in Japan (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Japanese Yen), 2004?09 9
Value analysis (Japanese Yen), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Body care, Japan, value by segment (JPYm), 2004?14 11
Figure 2: Body care, Japan, category growth comparison, by value, 2004?14 13
Figure 3: Body care, Japan, volume by segment (units, million), 2004?14 16
Figure 4: Body care, Japan, category growth comparison, by volume, 2004?14 16
Figure 5: Body care, Japan, company share by value (%), 2008?09 19
Figure 6: Body care, Japan, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Body care category definitions 3
Table 2: Body care distribution channels 4
Table 3: Body care, Japan, value by segment (JPYm), 2004?09 9
Table 4: Body care, Japan, value forecast by segment (JPYm), 2009?14 10
Table 5: Body care, Japan, value by segment ($m), 2004?09 12
Table 6: Body care, Japan, value forecast by segment ($m), 2009?14 12
Table 7: Body care, Japan, volume by segment (units, million), 2004?09 14
Table 8: Body care, Japan, volume forecast by segment (units, million), 2009?14 15
Table 9: Body care, Japan, brand share by value (%), 2008?09 17
Table 10: Body care, Japan, value by brand (JPYm), 2008?09 18
Table 11: Body care, Japan, company share by value (%), 2008?09 20
Table 12: Body care, Japan, value by company (JPYm), 2008?09 21
Table 13: Body care, Japan, distribution channels by value (%), 2008?09 22
Table 14: Body care, Japan, value by distribution channel (JPYm), 2008?09 22
Table 15: Body care, Japan, expenditure per capita (JPY), 2004?09 24
Table 16: Body care, Japan, forecast expenditure per capita (JPY), 2009?14 24
Table 17: Body care, Japan, expenditure per capita ($), 2004?09 25
Table 18: Body care, Japan, forecast expenditure per capita ($), 2009?14 25
Table 19: Body care, Japan, consumption per capita (units), 2004?09 26
Table 20: Body care, Japan, forecast consumption per capita (units), 2009?14 26
Table 21: Japan population, by age group, 2004?09 (millions) 27
Table 22: Japan population forecast, by age group, 2009?14 (millions) 28
Table 23: Japan population, by gender, 2004?09 (millions) 28
Table 24: Japan population forecast, by gender, 2009?14 (millions) 29
Table 25: Japan nominal GDP, 2004?09 (JPYbn, nominal prices) 29
Table 26: Japan nominal GDP forecast, 2009?14 (JPYbn, nominal prices) 29
Table 27: Japan real GDP, 2004?09 (JPYbn, 2000 prices) 30
Table 28: Japan real GDP forecast, 2009?14 (JPYbn, 2000 prices) 30
Table 29: Japan real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Japan real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Japan consumer price index, 2004?09 (2000=100) 31
Table 32: Japan consumer price index, 2009?14 (2000=100) 31



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