Body Care in Malaysia to 2014 (Skincare)

Introduction

This databook provides key data and information on the Body Care in Malaysia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at MYR83.8m ($25.1m) in 2009, representing a CAGR of 13.3% since 2004.
*By the end of 2014, the body care category will be worth MYR149.6m ($44.8m), with an expected CAGR of 12.3% between 2009 and 2014.
*The body care market volume totaled 4.5 million units in 2009, representing a CAGR of 10.7% since 2004.
*By the end of 2014, the body care market will total 6.8 million units, with an expected CAGR of 8.7% between 2009 and 2014.
*The body care market was led by mass body care (representing 81.1% of the total value), with premium body care accounting for the remaining 18.9% share.
*Unilever is the market leader with a 17.5% share of the market.
Body Care in Malaysia (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Malaysian Ringgit), 2004?09 9
Value analysis (Malaysian Ringgit), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Body care, Malaysia, value by segment (MYRm), 2004?14 11
Figure 2: Body care, Malaysia, category growth comparison, by value, 2004?14 13
Figure 3: Body care, Malaysia, volume by segment (units, million), 2004?14 15
Figure 4: Body care, Malaysia, category growth comparison, by volume, 2004?14 16
Figure 5: Body care, Malaysia, company share by value (%), 2008?09 18
Figure 6: Body care, Malaysia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Body care category definitions 3
Table 2: Body care distribution channels 4
Table 3: Body care, Malaysia, value by segment (MYRm), 2004?09 9
Table 4: Body care, Malaysia, value forecast by segment (MYRm), 2009?14 10
Table 5: Body care, Malaysia, value by segment ($m), 2004?09 12
Table 6: Body care, Malaysia, value forecast by segment ($m), 2009?14 12
Table 7: Body care, Malaysia, volume by segment (units, million), 2004?09 14
Table 8: Body care, Malaysia, volume forecast by segment (units, million), 2009?14 15
Table 9: Body care, Malaysia, brand share by value (%), 2008?09 17
Table 10: Body care, Malaysia, value by brand (MYRm), 2008?09 17
Table 11: Body care, Malaysia, company share by value (%), 2008?09 19
Table 12: Body care, Malaysia, value by company (MYRm), 2008?09 19
Table 13: Body care, Malaysia, distribution channels by value (%), 2008?09 20
Table 14: Body care, Malaysia, value by distribution channel (MYRm), 2008?09 20
Table 15: Body care, Malaysia, expenditure per capita (MYR), 2004?09 22
Table 16: Body care, Malaysia, forecast expenditure per capita (MYR), 2009?14 22
Table 17: Body care, Malaysia, expenditure per capita ($), 2004?09 23
Table 18: Body care, Malaysia, forecast expenditure per capita ($), 2009?14 23
Table 19: Body care, Malaysia, consumption per capita (units), 2004?09 24
Table 20: Body care, Malaysia, forecast consumption per capita (units), 2009?14 24
Table 21: Malaysia population, by age group, 2004?09 (millions) 25
Table 22: Malaysia population forecast, by age group, 2009?14 (millions) 26
Table 23: Malaysia population, by gender, 2004?09 (millions) 26
Table 24: Malaysia population forecast, by gender, 2009?14 (millions) 27
Table 25: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 27
Table 26: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 27
Table 27: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 28
Table 28: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 28
Table 29: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Malaysia consumer price index, 2004?09 (2000=100) 29
Table 32: Malaysia consumer price index, 2009?14 (2000=100) 29



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