TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Body care, Germany, value by segment (€m), 2004?14 11
Figure 2: Body care, Germany, category growth comparison, by value, 2004?14 13
Figure 3: Body care, Germany, volume by segment (units, million), 2004?14 16
Figure 4: Body care, Germany, category growth comparison, by volume, 2004?14 16
Figure 5: Body care, Germany, company share by value (%), 2008?09 19
Figure 6: Body care, Germany, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Body care category definitions 3
Table 2: Body care distribution channels 4
Table 3: Body care, Germany, value by segment (€m), 2004?09 9
Table 4: Body care, Germany, value forecast by segment (€m), 2009?14 10
Table 5: Body care, Germany, value by segment ($m), 2004?09 12
Table 6: Body care, Germany, value forecast by segment ($m), 2009?14 12
Table 7: Body care, Germany, volume by segment (units, million), 2004?09 14
Table 8: Body care, Germany, volume forecast by segment (units, million), 2009?14 15
Table 9: Body care, Germany, brand share by value (%), 2008?09 17
Table 10: Body care, Germany, value by brand (€m), 2008?09 18
Table 11: Body care, Germany, company share by value (%), 2008?09 20
Table 12: Body care, Germany, value by company (€m), 2008?09 20
Table 13: Body care, Germany, distribution channels by value (%), 2008?09 21
Table 14: Body care, Germany, value by distribution channel (€m), 2008?09 21
Table 15: Body care, Germany, expenditure per capita (€), 2004?09 23
Table 16: Body care, Germany, forecast expenditure per capita (€), 2009?14 23
Table 17: Body care, Germany, expenditure per capita ($), 2004?09 24
Table 18: Body care, Germany, forecast expenditure per capita ($), 2009?14 24
Table 19: Body care, Germany, consumption per capita (units), 2004?09 25
Table 20: Body care, Germany, forecast consumption per capita (units), 2009?14 25
Table 21: Germany population, by age group, 2004?09 (millions) 26
Table 22: Germany population forecast, by age group, 2009?14 (millions) 27
Table 23: Germany population, by gender, 2004?09 (millions) 27
Table 24: Germany population forecast, by gender, 2009?14 (millions) 28
Table 25: Germany nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Germany nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Germany real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Germany real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Germany real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Germany real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Germany consumer price index, 2004?09 (2000=100) 30
Table 32: Germany consumer price index, 2009?14 (2000=100) 30
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