TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Body care, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Body care, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Body care, Pakistan, volume by segment (units, million), 2004?14 15
Figure 4: Body care, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Body care, Pakistan, company share by value (%), 2008?09 18
Figure 6: Body care, Pakistan, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Body care category definitions 3
Table 2: Body care distribution channels 4
Table 3: Body care, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Body care, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Body care, Pakistan, value by segment ($m), 2004?09 12
Table 6: Body care, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Body care, Pakistan, volume by segment (units, million), 2004?09 14
Table 8: Body care, Pakistan, volume forecast by segment (units, million), 2009?14 15
Table 9: Body care, Pakistan, brand share by value (%), 2008?09 17
Table 10: Body care, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Body care, Pakistan, company share by value (%), 2008?09 19
Table 12: Body care, Pakistan, value by company (PKRm), 2008?09 19
Table 13: Body care, Pakistan, distribution channels by value (%), 2008?09 20
Table 14: Body care, Pakistan, value by distribution channel (PKRm), 2008?09 20
Table 15: Body care, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Body care, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Body care, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Body care, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Body care, Pakistan, consumption per capita (units), 2004?09 24
Table 20: Body care, Pakistan, forecast consumption per capita (units), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28
[Inhaltsverzeichnis ausblenden]