Body Care in Taiwan to 2014 (Skincare)

Introduction

This databook provides key data and information on the Body Care in Taiwan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The body care category was valued at NT$2,509.5m ($79.6m) in 2009, representing a CAGR of 0.9% since 2004.
*By the end of 2014, the body care category will be worth NT$2,681.8m ($85.1m), with an expected CAGR of 1.3% between 2009 and 2014.
*The body care market volume totaled 12.2 million units in 2009, representing a CAGR of 1.5% since 2004.
*By the end of 2014, the body care market will total 13 million units, with an expected CAGR of 1.3% between 2009 and 2014.
*The body care market was led by mass body care (representing 77.4% of the total value), with premium body care accounting for the remaining 22.6% share.
*Johnson & Johnson is the market leader with a 23.5% share of the market.
Body Care in Taiwan (Skincare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: body care 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Body Care 9
Value analysis (New Taiwan Dollar), 2004?09 9
Value analysis (New Taiwan Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Body care, Taiwan, value by segment (NT$m), 2004?14 11
Figure 2: Body care, Taiwan, category growth comparison, by value, 2004?14 13
Figure 3: Body care, Taiwan, volume by segment (units, million), 2004?14 15
Figure 4: Body care, Taiwan, category growth comparison, by volume, 2004?14 16
Figure 5: Body care, Taiwan, company share by value (%), 2008?09 19
Figure 6: Body care, Taiwan, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Body care category definitions 3
Table 2: Body care distribution channels 4
Table 3: Body care, Taiwan, value by segment (NT$m), 2004?09 9
Table 4: Body care, Taiwan, value forecast by segment (NT$m), 2009?14 10
Table 5: Body care, Taiwan, value by segment ($m), 2004?09 12
Table 6: Body care, Taiwan, value forecast by segment ($m), 2009?14 12
Table 7: Body care, Taiwan, volume by segment (units, million), 2004?09 14
Table 8: Body care, Taiwan, volume forecast by segment (units, million), 2009?14 15
Table 9: Body care, Taiwan, brand share by value (%), 2008?09 17
Table 10: Body care, Taiwan, value by brand (NT$m), 2008?09 18
Table 11: Body care, Taiwan, company share by value (%), 2008?09 20
Table 12: Body care, Taiwan, value by company (NT$m), 2008?09 20
Table 13: Body care, Taiwan, distribution channels by value (%), 2008?09 21
Table 14: Body care, Taiwan, value by distribution channel (NT$m), 2008?09 21
Table 15: Body care, Taiwan, expenditure per capita (NT$), 2004?09 23
Table 16: Body care, Taiwan, forecast expenditure per capita (NT$), 2009?14 23
Table 17: Body care, Taiwan, expenditure per capita ($), 2004?09 24
Table 18: Body care, Taiwan, forecast expenditure per capita ($), 2009?14 24
Table 19: Body care, Taiwan, consumption per capita (units), 2004?09 25
Table 20: Body care, Taiwan, forecast consumption per capita (units), 2009?14 25
Table 21: Taiwan population, by age group, 2004?09 (millions) 26
Table 22: Taiwan population forecast, by age group, 2009?14 (millions) 27
Table 23: Taiwan population, by gender, 2004?09 (millions) 27
Table 24: Taiwan population forecast, by gender, 2009?14 (millions) 28
Table 25: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 28
Table 26: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 28
Table 27: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 29
Table 28: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 29
Table 29: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Taiwan consumer price index, 2004?09 (2000=100) 30
Table 32: Taiwan consumer price index, 2009?14 (2000=100) 30



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