Books, News and Stationery Retailing in Hungary

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and stationery retailing in Hungary and provides current and forecast retail sales data.

Scope

*Total sector retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the sector segmented by product market sales and a growth rate comparison

*Current and forecast sector value segmented by major retail channels

Highlights

The books, news and stationery sector accounted for 3.1% of the total retail value in Hungary in 2007. The sector increased at a compound annual growth rate (CAGR) of 2.7% between 2002 and 2007.

The printed media market led the books, news and stationery sector in Hungary, with a share of 76.4% in 2007.

Reasons to Purchase

*Discover how this sector's share of total retail sales is changing

*Identify fast growth channels in the country for this particular sector and the product markets within it


Report Highlights
Highlights

The books, news and stationery sector accounted for 3.1% of the total retail value in Hungary in 2007. The sector increased at a compound annual growth rate (CAGR) of 2.7% between 2002 and 2007.

The printed media market led the books, news and stationery sector in Hungary, with a share of 76.4% in 2007.


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LIST OF FIGURES
Figure 1: Retail market, Hungary, sector segmentation (%), 2007 5
Figure 2: Books, news and stationery sector versus total retail market, Hungary, growth comparison (%), 2007–12 7
Figure 3: Books, news and stationery sector, Hungary, value ($bn), 2002–07 9
Figure 4: Books, news and stationery sector, Hungary, forecast value ($bn), 2007–12 11
Figure 5: Books, news and stationery sector, Hungary, market split (%), 2007 13
Figure 6: Books, news and stationery sector, Hungary, growth by market (%), 2003–07 15
Figure 7: Books, news and stationery sector, Hungary, market split (%), 2012 16
Figure 8: Books, news and stationery sector, growth by market (%), 2007–12 17
Figure 9: Books, news and stationery sector, Hungary, value by retail format (%), 2007 21
Figure 10: Books, news and stationery sector, Hungary, value by retail format (%), 2012 23
Figure 11: Printed media market, Hungary, value by retail format (%), 2007 26
Figure 12: Stationery and cards market, Hungary, value by retail format (%), 2007 27
Figure 13: Printed media market, Hungary, value by retail format (%), 2012 29
Figure 14: Stationery and cards market, Hungary, value by retail format (%), 2012 30



LIST OF TABLES
Table 1: Retail market, Hungary, by sector value ($bn and HUFbn), 2007 6
Table 2: Books, news and stationery sector versus total retail market, Hungary, growth comparison (%), 2007–12 7
Table 3: Retail sector definitions 8
Table 4: Books, news and stationery sector, Hungary, value ($bn and HUFbn), 2002–07 10
Table 5: Books, news and stationery sector, Hungary, forecast value ($bn and HUFbn), 2007–12 12
Table 6: Books, news and stationery sector, Hungary, value by market ($m), 2002–07 14
Table 7: Books, news and stationery sector, Hungary, value by market ($m), 2007–12 16
Table 8: (Part 1) Retail format definitions 18
Table 9: (Part 2) Retail format definitions 19
Table 10: (Part 3) Retail format definitions 20
Table 11: Books, news and stationery sector, Hungary, value by retail format ($m), 2002–07 22
Table 12: Books, news and stationery sector, Hungary, value by retail format ($m), 2007–12 24
Table 13: Books, news and stationery sector, Hungary, market value by retail format ($m), 2007 25
Table 14: Books, news and stationery sector, Hungary, market value by retail format ($m), 2012 28


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