Books, News and Stationery Retailing in Turkey

Introduction
Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and stationery retailing in Turkey and provides current and forecast retail sales data.

Scope
Total sector retail market value from 2004 to 2009 as well as forecasts to 2014
The size of the sector segmented by market sales and a growth rate comparison
Current and forecast sector value segmented by major retail channels



Highlights
The books, news and stationery sector accounted for 0.9% of the total retail value in Turkey in 2009. The sector increased at a compound annual growth rate (CAGR) of 4.2% between 2004 and 2009.
The printed media market led the books, news and stationery sector in Turkey, with a share of 66.9% in 2009.



Reasons to Purchase
Discover how this sector's share of total retail sales is changing
Identify fast growth channels in the country for this particular sector and the markets within it
Understand the future direction of the sector and its segments with reliable historical data and five year forecasting
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DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
Table of Contents 2
List of Figures 3
List of Tables 4
RETAIL MARKET OVERVIEW 5
Split by sector 5
BOOKS, NEWS AND STATIONERY SECTOR IN TURKEY 7
Sector definition 7
Books, news and stationery sector value 8
Books, news and stationery sector: segmentation by market 12
Books, news and stationery sector: segmentation by format 16
Books, news and stationery sector comparison 20
APPENDIX 26
Methodology 26
Retail format definitions 27
Related research 30
Datamonitor consulting 30
Disclaimer 30
List of Tables
Table 1: Turkey, retail market, by sector value ($bn and TRYbn), 2009 6
Table 2: Retail sector definitions 7
Table 3: Turkey, books, news and stationery sector, value ($bn), 2004-09 9
Table 4: Turkey, books, news and stationery sector, forecast value ($bn), 2009-14 10
Table 5: Turkey, books, news and stationery sector versus total retail market, growth comparison (%), 2009-14 11
Table 6: Turkey, books, news and stationery sector, value by market ($m), 2004-09 13
Table 7: Turkey, books, news and stationery sector, value by market ($m), 2009-14 15
Table 8: Turkey, books, news and stationery sector, value by retail format ($m), 2004-09 17
Table 9: Turkey, books, news and stationery sector, value by retail format ($m), 2009-14 19
Table 10: Turkey, books, news and stationery sector, market value by retail format ($m), 2009 20
Table 11: Turkey, books, news and stationery sector, market value by retail format ($m), 2014 23
Table 12: (Part 1) Retail format definitions 27
Table 13: (Part 2) Retail format definitions 28
Table 14: (Part 3) Retail format definitions 29
List of Figures
Figure 1: Turkey, retail market, sector segmentation (%), 2009 5
Figure 2: Turkey, books, news and stationery sector, value ($bn), 2004-09 8
Figure 3: Turkey, books, news and stationery sector, forecast value ($bn), 2009-14 10
Figure 4: Turkey, books, news and stationery sector versus total retail market, growth comparison (%), 2009-14 11
Figure 5: Turkey, books, news and stationery sector, market split (%), 2009 12
Figure 6: Turkey, books, news and stationery sector, market split (%), 2014 14
Figure 7: Turkey, books, news and stationery sector, value by retail format (%), 2009 16
Figure 8: Turkey, books, news and stationery sector, value by retail format (%), 2014 18
Figure 9: Turkey, printed media market, value by retail format (%), 2009 21
Figure 10: Turkey, stationery and cards market, value by retail format (%), 2009 22
Figure 11: Turkey, printed media market, value by retail format (%), 2014 24
Figure 12: Turkey, stationery and cards market, value by retail format (%), 2014 25

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