TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bottled baby food 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bottled Baby Food 10
Value analysis (Rand), 2003?08 10
Value analysis (Rand), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 27
Economic analysis 30
Social analysis 33
Technology analysis 36
Legal analysis 39
Environmental analysis 42
Chapter 5 Macroeconomic Profile 45
Macroeconomic indicators 45
Chapter 6 Research Methodology 50
Methodology overview 50
Secondary research 51
Market modeling 52
Creating an initial data model 52
Revising the initial data model 52
Creating a final estimate 53
Creating demographic value splits 53
Primary research 53
Data finalization 54
Ongoing research 54
LIST OF FIGURES
Figure 1: Bottled baby food, South Africa, value by segment (ZARm), 2003?13 12
Figure 2: Bottled baby food, South Africa, category growth comparison, by value, 2003?13 14
Figure 3: Bottled baby food, South Africa, volume by segment (kg, million), 2003?13 17
Figure 4: Bottled baby food, South Africa, category growth comparison, by volume, 2003?13 17
Figure 5: Bottled baby food, South Africa, company share by value (%), 2007?08 19
Figure 6: Bottled baby food, South Africa, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 51
LIST OF TABLES
Table 1: Bottled Baby Food category definitions 3
Table 2: Bottled Baby Food distribution channels 4
Table 3: Bottled baby food, South Africa, value by segment (ZARm), 2003?08 10
Table 4: Bottled baby food, South Africa, value forecast by segment (ZARm), 2008?13 11
Table 5: Bottled baby food, South Africa, value by segment ($m), 2003?08 13
Table 6: Bottled baby food, South Africa, value forecast by segment ($m), 2008?13 13
Table 7: Bottled baby food, South Africa, volume by segment (kg, million), 2003?08 15
Table 8: Bottled baby food, South Africa, volume forecast by segment (kg, million), 2008?13 16
Table 9: Bottled baby food, South Africa, brand share by value (%), 2007?08 18
Table 10: Bottled baby food, South Africa, value by brand (ZARm), 2007?08 18
Table 11: Bottled baby food, South Africa, company share by value (%), 2007?08 20
Table 12: Bottled baby food, South Africa, value by company (ZARm), 2007?08 20
Table 13: Bottled baby food, South Africa, distribution channels by value (%), 2007?08 21
Table 14: Bottled baby food, South Africa, value by distribution channel (ZARm), 2007?08 21
Table 15: Bottled baby food, South Africa, expenditure per capita (ZAR), 2003?08 23
Table 16: Bottled baby food, South Africa, forecast expenditure per capita (ZAR), 2008?13 23
Table 17: Bottled baby food, South Africa, expenditure per capita ($), 2003?08 24
Table 18: Bottled baby food, South Africa, forecast expenditure per capita ($), 2008?13 24
Table 19: Bottled baby food, South Africa, consumption per capita (kg), 2003?08 25
Table 20: Bottled baby food, South Africa, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of South Africa’s political landscape 27
Table 22: Analysis of the South African economy 30
Table 23: Analysis of the South African social system 33
Table 24: Analysis of South African technology landscape 36
Table 25: Analysis of South Africa legal landscape 39
Table 26: Analysis of South African environmental landscape 42
Table 27: South Africa population, by age group, 2003?08 (millions) 45
Table 28: South Africa population forecast, by age group, 2008?13 (millions) 46
Table 29: South Africa population, by gender, 2003?08 (millions) 46
Table 30: South Africa population forecast, by gender, 2008?13 (millions) 47
Table 31: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 47
Table 32: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 47
Table 33: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 48
Table 34: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 48
Table 35: South Africa real GDP, 2003?08 ($bn, 2000 prices) 48
Table 36: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 49
Table 37: South Africa consumer price index, 2003?08 (2000=100) 49
Table 38: South Africa consumer price index, 2008?13 (2000=100) 49
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