TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bottled water 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bottled Water 9
Value analysis (New Taiwan Dollar), 2004?09 9
Value analysis (New Taiwan Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Bottled water, Taiwan, value by segment (NT$m), 2004?14 11
Figure 2: Bottled water, Taiwan, category growth comparison, by value, 2004?14 13
Figure 3: Bottled water, Taiwan, volume by segment (liters, million), 2004?14 16
Figure 4: Bottled water, Taiwan, category growth comparison, by volume, 2004?14 16
Figure 5: Bottled water, Taiwan, company share by volume (%), 2008?09 18
Figure 6: Bottled water, Taiwan, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Bottled water category definitions 3
Table 2: Bottled water distribution channels 4
Table 3: Bottled water, Taiwan, value by segment (NT$m), 2004?09 9
Table 4: Bottled water, Taiwan, value forecast by segment (NT$m), 2009?14 10
Table 5: Bottled water, Taiwan, value by segment ($m), 2004?09 12
Table 6: Bottled water, Taiwan, value forecast by segment ($m), 2009?14 13
Table 7: Bottled water, Taiwan, volume by segment (liters, million), 2004?09 14
Table 8: Bottled water, Taiwan, volume forecast by segment (liters, million), 2009?14 15
Table 9: Bottled water, Taiwan, brand share by volume (%), 2008?09 17
Table 10: Bottled water, Taiwan, volume by brand (liters, million), 2008?09 17
Table 11: Bottled water, Taiwan, company share by volume (%), 2008?09 19
Table 12: Bottled water, Taiwan, volume by company (liters, million), 2008?09 19
Table 13: Bottled water, Taiwan, distribution channels by volume (%), 2008?09 20
Table 14: Bottled water, Taiwan, volume by distribution channel (liters, million), 2008?09 20
Table 15: Bottled water, Taiwan, expenditure per capita (NT$), 2004?09 22
Table 16: Bottled water, Taiwan, forecast expenditure per capita (NT$), 2009?14 22
Table 17: Bottled water, Taiwan, expenditure per capita ($), 2004?09 23
Table 18: Bottled water, Taiwan, forecast expenditure per capita ($), 2009?14 23
Table 19: Bottled water, Taiwan, consumption per capita (liters), 2004?09 24
Table 20: Bottled water, Taiwan, forecast consumption per capita (liters), 2009?14 24
Table 21: Taiwan population, by age group, 2004?09 (millions) 25
Table 22: Taiwan population forecast, by age group, 2009?14 (millions) 26
Table 23: Taiwan population, by gender, 2004?09 (millions) 26
Table 24: Taiwan population forecast, by gender, 2009?14 (millions) 27
Table 25: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 27
Table 26: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 27
Table 27: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 28
Table 28: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 28
Table 29: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Taiwan consumer price index, 2004?09 (2000=100) 29
Table 32: Taiwan consumer price index, 2009?14 (2000=100) 29
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