Brandy in Uruguay to 2014 (Spirits)

Introduction

This databook provides key data and information on the Brandy in Uruguay (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The brandy category was valued at UYU275m ($13.1m) in 2009, representing a CAGR of 1.9% since 2004.
*By the end of 2014, the brandy category will be worth UYU303.2m ($14.5m), with an expected CAGR of 2% between 2009 and 2014.
*The brandy market volume totaled 1.8 million liters in 2009, representing a CAGR of 1.5% since 2004.
*By the end of 2014, the brandy market will total 1.9 million liters, with an expected CAGR of 1.4% between 2009 and 2014.
*The brandy market was led by other grape brandy segment with a 46.5% share in 2009.
Brandy in Uruguay (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: brandy 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Brandy 9
Value analysis (Uruguayan Peso), 2004?09 9
Value analysis (Uruguayan Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Brandy, Uruguay, value by segment (UYUm), 2004?14 11
Figure 2: Brandy, Uruguay, volume by segment (liters, million), 2004?14 16
Figure 3: Brandy, Uruguay, distribution channels by volume (%), 2008?09 20
Figure 4: Annual data review process 30

LIST OF TABLES
Table 1: Brandy category definitions 3
Table 2: Brandy distribution channels 4
Table 3: Brandy, Uruguay, value by segment (UYUm), 2004?09 9
Table 4: Brandy, Uruguay, value forecast by segment (UYUm), 2009?14 10
Table 5: Brandy, Uruguay, value by segment ($m), 2004?09 12
Table 6: Brandy, Uruguay, value forecast by segment ($m), 2009?14 13
Table 7: Brandy, Uruguay, volume by segment (liters, million), 2004?09 14
Table 8: Brandy, Uruguay, volume forecast by segment (liters, million), 2009?14 15
Table 9: Brandy, Uruguay, brand share by volume (%), 2008?09 17
Table 10: Brandy, Uruguay, volume by brand (liters, million), 2008?09 17
Table 11: Brandy, Uruguay, company share by volume (%), 2008?09 18
Table 12: Brandy, Uruguay, volume by company (liters, million), 2008?09 18
Table 13: Brandy, Uruguay, distribution channels by volume (%), 2008?09 19
Table 14: Brandy, Uruguay, volume by distribution channel (liters, million), 2008?09 19
Table 15: Brandy, Uruguay, expenditure per capita (UYU), 2004?09 21
Table 16: Brandy, Uruguay, forecast expenditure per capita (UYU), 2009?14 21
Table 17: Brandy, Uruguay, expenditure per capita ($), 2004?09 22
Table 18: Brandy, Uruguay, forecast expenditure per capita ($), 2009?14 22
Table 19: Brandy, Uruguay, consumption per capita (liters), 2004?09 23
Table 20: Brandy, Uruguay, forecast consumption per capita (liters), 2009?14 23
Table 21: Uruguay population, by age group, 2004?09 (millions) 24
Table 22: Uruguay population forecast, by age group, 2009?14 (millions) 25
Table 23: Uruguay population, by gender, 2004?09 (millions) 25
Table 24: Uruguay population forecast, by gender, 2009?14 (millions) 26
Table 25: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 26
Table 26: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 26
Table 27: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 27
Table 28: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 27
Table 29: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Uruguay consumer price index, 2004?09 (2000=100) 28
Table 32: Uruguay consumer price index, 2009?14 (2000=100) 28



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