TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bread and rolls 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bread and Rolls 8
Value analysis (Slovak Koruna), 2004?09 8
Value analysis (Slovak Koruna), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Bread and rolls, Slovakia, value by segment (SKKm), 2004?14 10
Figure 2: Bread and rolls, Slovakia, category growth comparison, by value, 2004?14 13
Figure 3: Bread and rolls, Slovakia, volume by segment (kg, million), 2004?14 16
Figure 4: Bread and rolls, Slovakia, category growth comparison, by volume, 2004?14 16
Figure 5: Bread and rolls, Slovakia, company share by value (%), 2008?09 18
Figure 6: Bread and rolls, Slovakia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 26
LIST OF TABLES
Table 1: Bread and rolls category definitions 3
Table 2: Bread and rolls distribution channels 4
Table 3: Bread and rolls, Slovakia, value by segment (SKKm), 2004?09 8
Table 4: Bread and rolls, Slovakia, value forecast by segment (SKKm), 2009?14 9
Table 5: Bread and rolls, Slovakia, value by segment ($m), 2004?09 11
Table 6: Bread and rolls, Slovakia, value forecast by segment ($m), 2009?14 12
Table 7: Bread and rolls, Slovakia, volume by segment (kg, million), 2004?09 14
Table 8: Bread and rolls, Slovakia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Bread and rolls, Slovakia, brand share by value (%), 2008?09 17
Table 10: Bread and rolls, Slovakia, value by brand (SKKm), 2008?09 17
Table 11: Bread and rolls, Slovakia, company share by value (%), 2008?09 19
Table 12: Bread and rolls, Slovakia, value by company (SKKm), 2008?09 19
Table 13: Bread and rolls, Slovakia, distribution channels by value (%), 2008?09 20
Table 14: Bread and rolls, Slovakia, value by distribution channel (SKKm), 2008?09 20
Table 15: Bread and rolls, Slovakia, expenditure per capita (SKK), 2004?09 22
Table 16: Bread and rolls, Slovakia, forecast expenditure per capita (SKK), 2009?14 22
Table 17: Bread and rolls, Slovakia, expenditure per capita ($), 2004?09 23
Table 18: Bread and rolls, Slovakia, forecast expenditure per capita ($), 2009?14 23
Table 19: Bread and rolls, Slovakia, consumption per capita (kg), 2004?09 24
Table 20: Bread and rolls, Slovakia, forecast consumption per capita (kg), 2009?14 24
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