Breakfast Cereals Market in Hungary to 2014 (Bakery and Cereals)

Introduction

Breakfast Cereals Market in Hungary to 2014 (Bakery and Cereals) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hungarian breakfast cereals market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the breakfast cereals market in Hungary and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The breakfast cereals market in Hungary increased at a compound annual growth rate of 5.1% between 2004 and 2009.
• The ready-to-eat cereals category led the breakfast cereals market in Hungary in 2009, with a share of 80.7%.
• Leading player in breakfast cereals market in Hungary is Nestle S.A./General Mills Inc.


Key questions answered

• Which will be the fastest growing segment within the breakfast cereals market in Hungary?
• How will the forecast growth differ from the historic growth exhibited by the breakfast cereals market in Hungary?
• Which company accounted for the largest share of the Hungarian breakfast cereals market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: breakfast cereals 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Breakfast Cereals 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Breakfast cereals, Hungary, value by segment (HUFm), 2004?14 11
Figure 2: Breakfast cereals, Hungary, category growth comparison, by value, 2004?14 13
Figure 3: Breakfast cereals, Hungary, volume by segment (kg, million), 2004?14 16
Figure 4: Breakfast cereals, Hungary, category growth comparison, by volume, 2004?14 16
Figure 5: Breakfast cereals, Hungary, company share by value (%), 2008?09 19
Figure 6: Breakfast cereals, Hungary, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Breakfast cereals category definitions 3
Table 2: Breakfast cereals distribution channels 4
Table 3: Breakfast cereals, Hungary, value by segment (HUFm), 2004?09 9
Table 4: Breakfast cereals, Hungary, value forecast by segment (HUFm), 2009?14 10
Table 5: Breakfast cereals, Hungary, value by segment ($m), 2004?09 12
Table 6: Breakfast cereals, Hungary, value forecast by segment ($m), 2009?14 12
Table 7: Breakfast cereals, Hungary, volume by segment (kg, million), 2004?09 14
Table 8: Breakfast cereals, Hungary, volume forecast by segment (kg, million), 2009?14 15
Table 9: Breakfast cereals, Hungary, brand share by value (%), 2008?09 17
Table 10: Breakfast cereals, Hungary, value by brand (HUFm), 2008?09 18
Table 11: Breakfast cereals, Hungary, company share by value (%), 2008?09 20
Table 12: Breakfast cereals, Hungary, value by company (HUFm), 2008?09 20
Table 13: Breakfast cereals, Hungary, distribution channels by value (%), 2008?09 21
Table 14: Breakfast cereals, Hungary, value by distribution channel (HUFm), 2008?09 21
Table 15: Breakfast cereals, Hungary, expenditure per capita (HUF), 2004?09 23
Table 16: Breakfast cereals, Hungary, forecast expenditure per capita (HUF), 2009?14 23
Table 17: Breakfast cereals, Hungary, expenditure per capita ($), 2004?09 24
Table 18: Breakfast cereals, Hungary, forecast expenditure per capita ($), 2009?14 24
Table 19: Breakfast cereals, Hungary, consumption per capita (kg), 2004?09 25
Table 20: Breakfast cereals, Hungary, forecast consumption per capita (kg), 2009?14 25
Table 21: Hungary population, by age group, 2004?09 (millions) 26
Table 22: Hungary population forecast, by age group, 2009?14 (millions) 27
Table 23: Hungary population, by gender, 2004?09 (millions) 27
Table 24: Hungary population forecast, by gender, 2009?14 (millions) 28
Table 25: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 28
Table 26: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 28
Table 27: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 29
Table 28: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 29
Table 29: Hungary real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Hungary consumer price index, 2004?09 (2000=100) 30
Table 32: Hungary consumer price index, 2009?14 (2000=100) 30


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