Breakfast Cereals Market in Indonesia to 2013 (Bakery and Cereals)

Introduction

This databook provides key data and information on the Breakfast Cereals Market in Indonesia (Bakery and Cereals). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The breakfast cereals category was valued at IDR157,165.2m ($17.2m) in 2008, representing a CAGR of 6.8% since 2003.

By the end of 2013, the breakfast cereals category will be worth IDR211,594.1m ($23.2m), with an expected CAGR of 6.1% between 2008 and 2013.

The breakfast cereals market volume totaled 5 million kg in 2008, representing a CAGR of 4.5% since 2003.

By the end of 2013, the breakfast cereals market will total 6.3 million kg, with an expected CAGR of 5% between 2008 and 2013.

The breakfast cereals market was led by ready-to-eat cereals (representing 68% of the total value), with hot cereals accounting for the remaining 32% share.

Nestle S.A./General Mills, Inc. is the market leader with a 46.6% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Breakfast Cereals Market in Indonesia (Bakery and Cereals)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: breakfast cereals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Breakfast Cereals 10
Value analysis (Rupiah), 2003?08 10
Value analysis (Rupiah), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 28
Economic analysis 31
Social analysis 34
Technological analysis 37
Legal analysis 40
Environmental analysis 43
Chapter 5 Macroeconomic Profile 46
Macroeconomic indicators 46
Chapter 6 Research Methodology 51
Methodology overview 51
Secondary research 52
Market modeling 53
Creating an initial data model 53
Revising the initial data model 53
Creating a final estimate 54
Creating demographic value splits 54
Primary research 54
Data finalization 55
Ongoing research 55

LIST OF FIGURES
Figure 1: Breakfast cereals, Indonesia, value by segment (IDRm), 2003?13 12
Figure 2: Breakfast cereals, Indonesia, category growth comparison, by value, 2003?13 14
Figure 3: Breakfast cereals, Indonesia, volume by segment (kg, million), 2003?13 17
Figure 4: Breakfast cereals, Indonesia, category growth comparison, by volume, 2003?13 17
Figure 5: Breakfast cereals, Indonesia, company share by value (%), 2007?08 19
Figure 6: Breakfast cereals, Indonesia, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 52

LIST OF TABLES
Table 1: Breakfast cereals category definitions 3
Table 2: Breakfast cereals distribution channels 4
Table 3: Breakfast cereals, Indonesia, value by segment (IDRm), 2003?08 10
Table 4: Breakfast cereals, Indonesia, value forecast by segment (IDRm), 2008?13 11
Table 5: Breakfast cereals, Indonesia, value by segment ($m), 2003?08 13
Table 6: Breakfast cereals, Indonesia, value forecast by segment ($m), 2008?13 13
Table 7: Breakfast cereals, Indonesia, volume by segment (kg, million), 2003?08 15
Table 8: Breakfast cereals, Indonesia, volume forecast by segment (kg, million), 2008?13 16
Table 9: Breakfast cereals, Indonesia, brand share by value (%), 2007?08 18
Table 10: Breakfast cereals, Indonesia, value by brand (IDRm), 2007?08 18
Table 11: Breakfast cereals, Indonesia, company share by value (%), 2007?08 20
Table 12: Breakfast cereals, Indonesia, value by company (IDRm), 2007?08 20
Table 13: Breakfast cereals, Indonesia, distribution channels by value (%), 2007?08 21
Table 14: Breakfast cereals, Indonesia, value by distribution channel (IDRm), 2007?08 21
Table 15: Breakfast cereals, Indonesia, expenditure per capita (IDR), 2003?08 23
Table 16: Breakfast cereals, Indonesia, forecast expenditure per capita (IDR), 2008?13 23
Table 17: Breakfast cereals, Indonesia, expenditure per capita ($), 2003?08 24
Table 18: Breakfast cereals, Indonesia, forecast expenditure per capita ($), 2008?13 24
Table 19: Breakfast cereals, Indonesia, consumption per capita (kg), 2003?08 25
Table 20: Breakfast cereals, Indonesia, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Indonesia’s political landscape 28
Table 22: Analysis of Indonesia’s economy 31
Table 23: Analysis of Indonesia’s social system 34
Table 24: Analysis of Indonesia’s technology landscape 37
Table 25: Analysis of Indonesia’s legal landscape 40
Table 26: Analysis of Indonesia’s environmental landscape 43
Table 27: Indonesia population, by age group, 2003?08 (millions) 46
Table 28: Indonesia population forecast, by age group, 2008?13 (millions) 47
Table 29: Indonesia population, by gender, 2003?08 (millions) 47
Table 30: Indonesia population forecast, by gender, 2008?13 (millions) 48
Table 31: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 48
Table 32: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 48
Table 33: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 49
Table 34: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 49
Table 35: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 49
Table 36: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 50
Table 37: Indonesia consumer price index, 2003?08 (2000=100) 50
Table 38: Indonesia consumer price index, 2008?13 (2000=100) 50


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