Breakfast Cereals Market in Slovakia to 2014 (Bakery and Cereals)

Introduction

Breakfast Cereals Market in Slovakia to 2014 (Bakery and Cereals) is a comprehensive resource for breakfast cereals market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Slavic breakfast cereals market.

Features and Benefits

• Identify key market segments by analyzing market size data for the breakfast cereals market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the breakfast cereals market in Slovakia and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The breakfast cereals market in Slovakia increased at a compound annual growth rate of 8% between 2004 and 2009.
• The ready-to-eat cereals segment led the breakfast cereals market in Slovakia in 2009, with a share of 67%.
• The leading player in breakfast cereals market in Slovakia is Nestle S.A./General Mills Inc.

Key questions answered

• Which will be the fastest growing segment within the breakfast cereals market in Slovakia?
• How will the forecast growth differ from the historic growth exhibited by the breakfast cereals market in Slovakia?
• Which company accounted for the largest share of the Slavic breakfast cereals market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: breakfast cereals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Breakfast Cereals 8
Value analysis (Slovak Koruna), 2004?09 8
Value analysis (Slovak Koruna), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29

LIST OF FIGURES
Figure 1: Breakfast cereals, Slovakia, value by segment (SKKm), 2004?14 10
Figure 2: Breakfast cereals, Slovakia, category growth comparison, by value, 2004?14 12
Figure 3: Breakfast cereals, Slovakia, volume by segment (kg, million), 2004?14 15
Figure 4: Breakfast cereals, Slovakia, category growth comparison, by volume, 2004?14 15
Figure 5: Breakfast cereals, Slovakia, company share by value (%), 2008?09 18
Figure 6: Breakfast cereals, Slovakia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 26

LIST OF TABLES
Table 1: Breakfast cereals category definitions 3
Table 2: Breakfast cereals distribution channels 4
Table 3: Breakfast cereals, Slovakia, value by segment (SKKm), 2004?09 8
Table 4: Breakfast cereals, Slovakia, value forecast by segment (SKKm), 2009?14 9
Table 5: Breakfast cereals, Slovakia, value by segment ($m), 2004?09 11
Table 6: Breakfast cereals, Slovakia, value forecast by segment ($m), 2009?14 11
Table 7: Breakfast cereals, Slovakia, volume by segment (kg, million), 2004?09 13
Table 8: Breakfast cereals, Slovakia, volume forecast by segment (kg, million), 2009?14 14
Table 9: Breakfast cereals, Slovakia, brand share by value (%), 2008?09 16
Table 10: Breakfast cereals, Slovakia, value by brand (SKKm), 2008?09 17
Table 11: Breakfast cereals, Slovakia, company share by value (%), 2008?09 19
Table 12: Breakfast cereals, Slovakia, value by company (SKKm), 2008?09 19
Table 13: Breakfast cereals, Slovakia, distribution channels by value (%), 2008?09 20
Table 14: Breakfast cereals, Slovakia, value by distribution channel (SKKm), 2008?09 20
Table 15: Breakfast cereals, Slovakia, expenditure per capita (SKK), 2004?09 22
Table 16: Breakfast cereals, Slovakia, forecast expenditure per capita (SKK), 2009?14 22
Table 17: Breakfast cereals, Slovakia, expenditure per capita ($), 2004?09 23
Table 18: Breakfast cereals, Slovakia, forecast expenditure per capita ($), 2009?14 23
Table 19: Breakfast cereals, Slovakia, consumption per capita (kg), 2004?09 24
Table 20: Breakfast cereals, Slovakia, forecast consumption per capita (kg), 2009?14 24


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