Tea in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the tea market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: black standard, black specialty, fruit/herbal, green and instant tea

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

India is home to the second largest tea market, led by black standard tea category.

China leads the tea market in terms of volume among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the tea market in high growth / emerging nations

*Identify key players within the tea in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the tea market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
India is home to the second largest tea market, led by black standard tea category 2
China leads the tea market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC Tea market, volume overview 17
BRIC Tea market, value overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Russia 46
Value analysis (Russian Ruble), 2004?09 46
Value analysis (Russian Ruble), 2009?14 47
Value analysis (US dollars), 2004?09 49
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 56
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 India 69
Value analysis (Indian Rupee), 2004?09 69
Value analysis (Indian Rupee), 2009?14 70
Value analysis (US dollars), 2004?09 72
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 China 90
Value analysis (Chinese Yuan Renminbi), 2004?09 90
Value analysis (Chinese Yuan Renminbi), 2009?14 91
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 94
Volume analysis, 2004?09 96
Volume analysis, 2009?14 97
Company and brand share analysis 99
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 New Product Development 110
Product launches 2009: Brazil 110
Recent product launches 112
Product launches 2009: Russia 113
Recent product launches 115
Product launches 2009: India 116
Recent product launches 118
Product launches 2009: China 119
Recent product launches 121
Chapter 9 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 10 Appendix 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127

LIST OF FIGURES
Figure 1: Tea market, BRIC, volume (kg, million), 2004?14 17
Figure 2: Tea market, BRIC, volume (kg, million), 2004?09 19
Figure 3: Tea market, BRIC, volume (kg, million), 2009–14 20
Figure 4: Tea market, BRIC, volume growth analysis, 2004?14 21
Figure 5: Tea market, BRIC, value ($m), 2004?14 22
Figure 6: Tea market, BRIC, value ($m) , 2004?09 24
Figure 7: Tea market, BRIC, value ($m) , 2009?14 25
Figure 8: Tea market, BRIC, value growth analysis, 2004?14 26
Figure 9: Tea, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: Tea, Brazil, volume by segment (kg, million), 2004?14 34
Figure 11: Tea, Brazil, company share by volume (%), 2008?09 36
Figure 12: Tea, Brazil, distribution channels by volume (%), 2008?09 39
Figure 13: Tea, Russia, value by segment (RUBm), 2004?14 48
Figure 14: Tea, Russia, category growth comparison, by value, 2004?14 51
Figure 15: Tea, Russia, volume by segment (kg, million), 2004?14 54
Figure 16: Tea, Russia, category growth comparison, by volume, 2004?14 55
Figure 17: Tea, Russia, company share by volume (%), 2008?09 58
Figure 18: Tea, Russia, distribution channels by volume (%), 2008?09 62
Figure 19: Tea, India, value by segment (INRm), 2004?14 71
Figure 20: Tea, India, category growth comparison, by value, 2004?14 74
Figure 21: Tea, India, volume by segment (kg, million), 2004?14 77
Figure 22: Tea, India, category growth comparison, by volume, 2004?14 77
Figure 23: Tea, India, company share by volume (%), 2008?09 80
Figure 24: Tea, India, distribution channels by volume (%), 2008?09 83
Figure 25: Tea, China, value by segment (CNYm), 2004?14 92
Figure 26: Tea, China, category growth comparison, by value, 2004?14 95
Figure 27: Tea, China, volume by segment (kg, million), 2004?14 98
Figure 28: Tea, China, category growth comparison, by volume, 2004?14 98
Figure 29: Tea, China, company share by volume (%), 2008?09 101
Figure 30: Tea, China, distribution channels by volume (%), 2008?09 105
Figure 31: Annual data review process 123

LIST OF TABLES
Table 1: Tea category definitions 5
Table 2: Tea distribution channels 6
Table 3: Tea market, BRIC, volume (kg, million), 2004?14 18
Table 4: Tea market, BRIC, volume (kg, million), 2004?09 19
Table 5: Tea market, BRIC, volume (kg, million), 2009–14 20
Table 6: Tea market, BRIC, value ($m), 2004?14 23
Table 7: Tea market, BRIC, value ($m), 2004?09 24
Table 8: Tea market, BRIC, value ($m), 2009?14 25
Table 9: Tea, Brazil, value by segment (BRLm), 2004?09 27
Table 10: Tea, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: Tea, Brazil, value by segment ($m), 2004?09 30
Table 12: Tea, Brazil, value forecast by segment ($m), 2009?14 31
Table 13: Tea, Brazil, volume by segment (kg, million), 2004?09 32
Table 14: Tea, Brazil, volume forecast by segment (kg, million), 2009?14 33
Table 15: Tea, Brazil, brand share by volume (%), 2008?09 35
Table 16: Tea, Brazil, volume by brand (kg, million), 2008?09 35
Table 17: Tea, Brazil, company share by volume (%), 2008?09 37
Table 18: Tea, Brazil, volume by company (kg, million), 2008?09 37
Table 19: Tea, Brazil, distribution channels by volume (%), 2008?09 38
Table 20: Tea, Brazil, volume by distribution channel (kg, million), 2008?09 38
Table 21: Tea, Brazil, expenditure per capita (BRL), 2004?09 40
Table 22: Tea, Brazil, forecast expenditure per capita (BRL), 2009?14 41
Table 23: Tea, Brazil, expenditure per capita ($), 2004?09 42
Table 24: Tea, Brazil, forecast expenditure per capita ($), 2009?14 43
Table 25: Tea, Brazil, consumption per capita (kg), 2004?09 44
Table 26: Tea, Brazil, forecast consumption per capita (kg), 2009?14 45
Table 27: Tea, Russia, value by segment (RUBm), 2004?09 46
Table 28: Tea, Russia, value forecast by segment (RUBm), 2009?14 47
Table 29: Tea, Russia, value by segment ($m), 2004?09 49
Table 30: Tea, Russia, value forecast by segment ($m), 2009?14 50
Table 31: Tea, Russia, volume by segment (kg, million), 2004?09 52
Table 32: Tea, Russia, volume forecast by segment (kg, million), 2009?14 53
Table 33: Tea, Russia, brand share by volume (%), 2008?09 56
Table 34: Tea, Russia, volume by brand (kg, million), 2008?09 57
Table 35: Tea, Russia, company share by volume (%), 2008?09 59
Table 36: Tea, Russia, volume by company (kg, million), 2008?09 60
Table 37: Tea, Russia, distribution channels by volume (%), 2008?09 61
Table 38: Tea, Russia, volume by distribution channel (kg, million), 2008?09 61
Table 39: Tea, Russia, expenditure per capita (RUB), 2004?09 63
Table 40: Tea, Russia, forecast expenditure per capita (RUB), 2009?14 64
Table 41: Tea, Russia, expenditure per capita ($), 2004?09 65
Table 42: Tea, Russia, forecast expenditure per capita ($), 2009?14 66
Table 43: Tea, Russia, consumption per capita (kg), 2004?09 67
Table 44: Tea, Russia, forecast consumption per capita (kg), 2009?14 68
Table 45: Tea, India, value by segment (INRm), 2004?09 69
Table 46: Tea, India, value forecast by segment (INRm), 2009?14 70
Table 47: Tea, India, value by segment ($m), 2004?09 72
Table 48: Tea, India, value forecast by segment ($m), 2009?14 73
Table 49: Tea, India, volume by segment (kg, million), 2004?09 75
Table 50: Tea, India, volume forecast by segment (kg, million), 2009?14 76
Table 51: Tea, India, brand share by volume (%), 2008?09 78
Table 52: Tea, India, volume by brand (kg, million), 2008?09 79
Table 53: Tea, India, company share by volume (%), 2008?09 81
Table 54: Tea, India, volume by company (kg, million), 2008?09 81
Table 55: Tea, India, distribution channels by volume (%), 2008?09 82
Table 56: Tea, India, volume by distribution channel (kg, million), 2008?09 82
Table 57: Tea, India, expenditure per capita (INR), 2004?09 84
Table 58: Tea, India, forecast expenditure per capita (INR), 2009?14 85
Table 59: Tea, India, expenditure per capita ($), 2004?09 86
Table 60: Tea, India, forecast expenditure per capita ($), 2009?14 87
Table 61: Tea, India, consumption per capita (kg), 2004?09 88
Table 62: Tea, India, forecast consumption per capita (kg), 2009?14 89
Table 63: Tea, China, value by segment (CNYm), 2004?09 90
Table 64: Tea, China, value forecast by segment (CNYm), 2009?14 91
Table 65: Tea, China, value by segment ($m), 2004?09 93
Table 66: Tea, China, value forecast by segment ($m), 2009?14 94
Table 67: Tea, China, volume by segment (kg, million), 2004?09 96
Table 68: Tea, China, volume forecast by segment (kg, million), 2009?14 97
Table 69: Tea, China, brand share by volume (%), 2008?09 99
Table 70: Tea, China, volume by brand (kg, million), 2008?09 100
Table 71: Tea, China, company share by volume (%), 2008?09 102
Table 72: Tea, China, volume by company (kg, million), 2008?09 103
Table 73: Tea, China, distribution channels by volume (%), 2008?09 104
Table 74: Tea, China, volume by distribution channel (kg, million), 2008?09 104
Table 75: Tea, China, expenditure per capita (CNY), 2004?09 106
Table 76: Tea, China, forecast expenditure per capita (CNY), 2009?14 107
Table 77: Tea, China, expenditure per capita ($), 2004?09 107
Table 78: Tea, China, forecast expenditure per capita ($), 2009?14 108
Table 79: Tea, China, consumption per capita (kg), 2004?09 108
Table 80: Tea, China, forecast consumption per capita (kg), 2009?14 109
Table 81: Brazil tea new product launches reports, by company (top five companies), 2009 110
Table 82: Brazil tea new product launches SKUs, by company (top five companies), 2009 110
Table 83: Brazil tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 111
Table 84: Brazil tea new product launches (reports), by ingredients (top 10 ingredients), 2009 111
Table 85: Brazil tea new product launches (reports), by package tags or claims (top 10 claims), 2009 112
Table 86: Brazil tea new product launches - recent five launches (2009) 112
Table 87: Russia tea new product launches reports, by company (top five companies), 2009 113
Table 88: Russia tea new product launches SKUs, by company (top five companies), 2009 113
Table 89: Russia tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 114
Table 90: Russia tea new product launches (reports), by ingredients (top 10 ingredients), 2009 114
Table 91: Russia tea new product launches (reports), by package tags or claims (top 10 claims), 2009 115
Table 92: Russia tea new product launches - recent five launches (2009) 115
Table 93: India tea new product launches reports, by company (top five companies), 2009 116
Table 94: India tea new product launches SKUs, by company (top five companies), 2009 116
Table 95: India tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 117
Table 96: India tea new product launches (reports), by ingredients (top 10 ingredients), 2009 117
Table 97: India tea new product launches (reports), by package tags or claims (top 10 claims), 2009 118
Table 98: India tea new product launches - recent five launches (2009) 118
Table 99: China tea new product launches reports, by company (top five companies), 2009 119
Table 100: China tea new product launches SKUs, by company (top five companies), 2009 119
Table 101: China tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 102: China tea new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 103: China tea new product launches (reports), by package tags or claims (top 10 claims), 2009 121
Table 104: China tea new product launches - recent five launches (2009) 121



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