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BRIC B2C E-Commerce Report 2011
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1.) Starkes Marktwachstum in den BRIC-Ländern
Das Hamburger Marktforschungsunternehmen yStats.com nimmt sich in seinem aktuellen „BRIC B2C E-Commerce Report 2011“ dem B2C E-Commerce in Brasilien, R.....
1.) Starkes Marktwachstum in den BRIC-Ländern Das Hamburger Marktforschungsunternehmen yStats.com nimmt sich in seinem aktuellen „BRIC B2C E-Commerce Report 2011“ dem B2C E-Commerce in Brasilien, Russland, Indien und China an. Dabei werden Umsätze, Wettbewerber sowie Produktkategorien betrachtet und Zahlen zu Internetnutzern, Onlinekäufern sowie aktuellen Trends geliefert. Insgesamt herrscht in den aufstrebenden BRIC-Ländern noch viel Nachholbedarf im Onlinebereich, was für die Händler ein entsprechend großes Wachstumspotenzial darstellt. In allen vier Ländern weist die Entwicklung des Umsatzes dementsprechend einen starken positiven Trend auf. Haushaltsgeräte und Computer besonders beliebt in Brasilien Die Zahl der Onlinekäufer in Brasilien wächst im zweistelligen Bereich und 2010 lag sie bereits bei mehr als 20 Millionen. Auch die Umsätze im B2C E-Commerce steigen schnell – allein in der ersten Hälfte des Jahres 2011 wurden mehr Erträge als im gesamten Jahr 2008 erzielt. „Haushaltsgeräte“, „Computer“ sowie „Gesundheit, Schönheit und Arzneimittel“ sind beliebte Produktkategorien; zu den wichtigsten Online-Einzelhändlern gehören BuscaPe, Mercado Livre und B2W. Anzahl der Onlinekäufer in Russland stark gestiegen In Russland waren noch im Jahr 2010 nur für etwa 25 % der Bevölkerung Breitbandverbindungen verfügbar und nur 8 Millionen Russen hatten eine Festnetzverbindung – trotzdem nutzten fast 40 % das Internet. Die Zahl der Online-Käufer stieg bereits auf 45 Millionen, was einem Anteil von 60 % an den Internetnutzern entspricht. Nach dem „BRIC B2C E-Commerce Report 2011“ von yStats.com zählen „Bücher“, „Haushaltsgeräte“ sowie „CDs/DVDs“ zu den populärsten Kategorien. Zudem sind Private-Shopping-Sites, wie KupiVIP mit dem Vertrieb von Designer- Kleidung, auf dem Vormarsch. Anzahl der Internetnutzer in Indien über 200 Millionen in 2015 Die Zahl der Internetnutzer in Indien wird bis 2015 mehr als 230 Millionen erreichen, was fast 20 % der Bevölkerung entspricht. Der B2C E-Commerce wuchs zwischen 2010 und 2011 um geschätzt mehr als 30 %. Zu den führenden Produktkategorien gehören „Handys und Accessoires“, gefolgt von „Computer-Hardware“ und „Unterhaltungselektronik“. Führende Wettbewerber sind Homeshop18.com und Letsbuy.com. Mobile Shopping und Group Shopping besonders beliebt in China In China wird die Zahl der Internetuser bis 2015 auf mehr als 600 Millionen ansteigen. Der „BRIC B2C E-Commerce Report 2011“ von yStats.com nennt als erfolgreichste Wettbewerber für das Jahr 2010 in Bezug auf das Handelsvolumen Tmall.com, 360buy.com, Amazon.com und Dangdang.com. Auch mobiles Shopping und Group-Shopping werden immer beliebter, wobei hier Taobao führend ist. 2.) Über yStats.com Seit 2005 recherchiert yStats.com aktuelle, objektive und bedarfsgerechte Markt- und Wettbewerbsinformationen für Top-Manager aus unterschiedlichen Branchen. Schwerpunkt des Hamburger Unternehmens mit internationaler Ausrichtung ist die sekundäre Marktforschung. yStats.com bietet sowohl Markt- und Wettbewerbsberichte als auch kundenspezifische Recherchedienstleistungen an. Zu den Kunden gehören weltweit führende Unternehmen aus den Bereichen B2C E-Commerce, elektronische Zahlungssysteme, Versandhandel und Direktvertrieb, Logistik, sowie Banken und Unternehmensberatungen. Report Highlights KEY FINDINGS • B2C E-Commerce sales in Brazil in the first half of 2011 were higher than the sales recorded during the whole year of 2008. “Appliances” were one of the best-selling product category in B2C E-Commerce in the first half of 2011, followed by “Computers” and “Health, Beauty and Medications”. • In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce in Russia, accounting for approximately 60% of total online sales. Utkonos.ru, Ozon.ru, KupiVIP and Holodilnik.ru are leading B2C E-Commerce players. • The number of Indian Internet users is expected to reach more than 230 million in 2015, accounting for almost 20% of the total population. “Computer Software“ was the retail subcategory with the highest audience reach in India in March 2011, followed by “Consumer Electronics“ and “Computer Hardware“. • Chinese shoppers are very enthusiastic about online shopping. As a result, the number of online shoppers is expected to increase to more than 300 million by 2015. Convenience and good deals are most frequently cited as the advantages of online shopping in China. [Studien Infos ausblenden] |
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BRAZIL 1. Management Summary 2. Trends - B2C E-Commerce Trends in Brazil, 2011 - Average Time spent Online, by Country, in Hours per Month, May 2009 & May 2010 - Most popular online Activities in Brazil, in %, first Half 2011 - Number of online Purchases made in Brazil, in %, first Half 2011 - Average Ticket Size in B2C E-Commerce in Brazil, in BRL, 2007-2011f 3. Sales - B2C E-Commerce Sales in Brazil, in BRL billion, 2007-2011f - B2C E-Commerce Sales in Brazil, in BRL billion, first Half 2007-first Half 2011 4. Shares - Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2007-2011f 5. Products - Leading Product Categories in B2C E-Commerce, in % of total Share, first Half 2011 6. Users / Shoppers - Internet Users in South America, by Country, in Million, May 2009 & May 2010 - Age Structure of Internet Users in South America, by Country, in %, 2010 - Number of Internet Users in Brazil, in millions, 2009-2011f - Internet Users by Region in Brazil, in % of unique Visitors, 2010 - Number of Online Shoppers in Brazil, in millions, 2006-2011 - Online Shoppers in Brazil by Region and Urbanization, in % of Internet Users, 2009 - Online Shoppers in Brazil by Age and Gender, in % of Internet Users, 2009 - Online Shoppers in Brazil by Education and Employment Status, in % of Internet Users, 2009 7. Players - Leading Online Retail Sites and Group Shopping Sites in Brazil, ranked by Unique Visitors, Sept. 2011 - Visitation and Reach for 10 selected Retail Web Sites, incl. total Unique Visitors (000), Reach (in %), Total Page Views (000), December 2010 - Facts about B2W - Facts about Netshoes.com.br - Facts about Pontofrio.com.br RUSSIA 1. Management Summary 2. Trends - B2C E-Commerce Trends, 2011 - Impact of E-Commerce on Retailing, 2010 - Share of Moscow and St. Petersburg on B2C E-Commerce Sales and Online Shoppers, in %, 2010 - Payment Methods among leading E-Commerce Sites, in %, 2008-2010. - Research Methods of Online Shoppers in Moscow and St. Petersburg, in %, April 2011 - Internet and Broadband Trends, 2010 - Most popular Internet Activities of Internet Users, by Age Group, in %, December 2010 - Mobile Internet Trends, 2010 - Social Networking Usage, August 2010; incl. Top 10 Countries for - Social Networking ranked by Time spent per Visitor, August 2010 - Trends about Social Networks and Private Shopping, 2011 - Delivery Methods used in B2C E-Commerce in Moscow and St. Petersburg in %, April 2011 - Future Growth Trends for the B2C E-Commerce Market, 2011-2015 3. Sales - B2C E-Commerce Sales and Mail-Order Sales, in EUR billion, 2006-2010 - Breakdown of the B2C E-Commerce Sales by Region, in %, April 2011 - Level of average Consumption (in 6 Months) for B2C E-Commerce, by Region, in RUB, 2011 4. Shares - B2C E-Commerce Share of Total Retail and Mail-Order Sales, in %, 2009-2010 5. Products - Breakdown of B2C E-Commerce Sales, by Type of Products, in %, 2010 - Products purchased online, in % of Online Shoppers, 2010 - Products purchased online, by Gender, in % of Online Shoppers, 2010 - Product/Services purchased online, in % of Internet Sales, 2010 - Monthly Online Revenue per Product Category, in RUB million, 2010 - Number of daily Orders per Product Category, 2010 - Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg by Product Categories, in %, April 2011 - Breakdown of “expensive Sales” within B2C E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011 6. Users / Shoppers - Development of Internet Users 18+ (millions) and Share of Country Population (in %), 2006-2014f - Development of Internet Users (millions) and Share of Country Population (in %), 2011 & 2015f - Internet Penetration by Age Groups, in %, 2010 - Penetration of Internet Users in CEE countries, as % of the adult Population, July 2010 - Population in CEE Countries who have ever shopped on the Internet, in %, 2009 - Share of Online Shoppers on Internet Users by Region, in %, May 2011 - Share of Online Shoppers on the adult Population by Region, in %, May 2011 7. Players - Top 30 Online-Shops, ranked by B2C E-Commerce Sales, in RUB billion, 2010 - Facts about Utkonos.ru - Facts about Ozon.ru - Facts about Kupivip.ru - Facts about Holodilnik.ru INDIA 1. Management Summary 2. Trends - B2C E-Commerce Trends in India, 2011 - Most popular Internet Activities in India, in %, Q2 2011 - Payment Methods Ever Used and Most Used in India, in % of Online Shoppers, 2009 - Reasons for not Shopping Online in India, in % of Internet Users who do not shop Online, in 2009 - Breakdown of the Audience of Coupon Websites in India, by Gender and Age, in %, June 2011 3. Sales - B2C E-Commerce Sales in India, in INR billion, 2011 & 2015f - B2C E-Commerce Sales in India, in INR billion, 2007-2011f - Breakdown of B2C E-Commerce Sales in India, into Travel and Products, in %, December 2011f 4. Shares - Share of B2C E-Commerce on total Retail Sales in India, in %, 2007-2011f 5. Products - Major Product Categories in B2C E-Commerce in India, in % and INR billion, 2009 - Most popular Products and most popular Travel Products in India, in %, Q2 2011 - Reach of Retail Subcategories in India, in %, March 2011 6. Users / Shoppers - Number of Internet Users in India, in millions, 2010 & 2015f - Number of active Internet Users and Number of Internet using Households, in millions, 2010 & 2011 - Share of Internet Users, by Access Device, in %, 2010 & 2015f - Number of Online Shoppers and People who searched for Information online in India, in millions, 2009 7. Players - Leading B2C E-Commerce Players in India; by Unique Visitors and Audience Reach, October 2011 - Facts about Homeshop18.com - Facts about Letsbuy.com - Facts about Shopping.indiatimes.com - Facts about Shopping.rediff.com - News about the Launch of Amazon in India, 2011 - News about Indian E-Commerce Firms Inkfruit, Engrave and Pipal, June 2011 - News about Shopping Club Brandmile, 2011 - News about Carrefour India, 2011 - Leading Coupon Sites in India by Unique Visitors, in thousands, June 2011 - News about Snapdeal.com, 2011 - News about Groupon India, 2011 - Leading Online Travel Web Sites in India, by Unique Visitors, in thousands, April 2010 & April 2011 CHINA 1. Management Summary 2. Trends - B2C E-Commerce Trends in China, 2010 - Internet and E-Commerce Trends in China, 2010 - Top 10 Provinces in China by Online Shopping Orders, in % of total Orders, Q1 2011 - Top 10 Cities in China by Online Shopping Orders, in %, Q1 2011 - Online Spending in Coastal Cities, in USD billion, May 2009-May 2010 - Mobile Shopping Trends in China, 2010 - Mobile Phone Trends in China, 2011, incl. Paid-for-Content regularly read by Mobile Phone Users, in % 3. Sales - B2C and C2C E-Commerce Sales in China, in USD billion, 2004-2014f - Breakdown of total E-Commerce Sales, into B2C and C2C, in %, 2010 & 2014f - Quarterly E-Commerce Sales in China, incl. B2C and C2C, in CNY billion, Q1 2010-Q3 2011 4. Shares - Share of B2C E-Commerce on total Retail Sales in China, in %, 2008-2014f 5. Products - Structure of China’s E-Commerce Segments in Q3 2011 - Types of Luxury Products bought by male and female Online Shoppers in China, in %, September 2011 6. Users / Shoppers - Number of Internet Users in China, in millions, 2006, 2009 & 2015f - Online Shoppers (in millions) and as Percentage of all Internet Users in China, 2007-2013f - Average yearly Spending of Online Shoppers in China, in CNY, 2010 & 2015f 7. Players - Leading B2C E-Commerce Players (B2C Platform) in China, by Market Share in %, Q3 2011 - Leading B2C E-Commerce Players (Independent B2C) in China, by Market Share in %, Q3 2011 - Ranking of Top 30 B2C E-Commerce Websites in China, by Trade Volume, 2010 - Ranking of Top 30 B2C E-Commerce Websites in China, by Monthly Visits, 2010 - Facts about Tmall.com - News about Tmall.com, 2011 - Facts about 360buy.com - Facts about Suning.com - Facts about Amazon.cn - News about Yihaodian, 2011 - Top 10 Group Buying Websites in China by Unique Visitors per Day, in millions, June 2011 - Top 10 Group Buying Websites in China by Conversion Rate from Visit to Order Placing, in %, June 2011 [Inhaltsverzeichnis ausblenden] |
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