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Reasons to Purchase
*How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
*Use this report to understand what drives the loyalty of your customers and find out where they also shop at.
*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
Introduction
Verdict Research: How Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are sati.....
Verdict Research: How Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Report Highlights Highlights
Recession spurs retailers to improve. Despite falling consumer confidence, the share of the total population shopping for clothing increased for the first time since 2006, rising 5.0 percentage points to 82.1%.
Conversion rates slip for the second consecutive year. The total conversion rate has declined by 1.2 percentage points since 2007, showing how hard it is for retailers to convert visitors into main users. Consumers are shopping around and browsing more stores to get the best value.
Loyalty has reached a five year high. Loyalty rates have improved across all demographics. All retailers profiled have seen an improvement in loyalty scores with the highest increases won by Debenhams, TK Maxx and Primark. [Studien Infos ausblenden]
* Der Rechnungsbetrag für diese Studie wird in $ (Dollar) ausgewiesen. Kunden aus dem Inland bekommen von uns eine Rechnung in Euro, umgerechnet zum letztwöchigen Schlusskurs
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How Britain Shops Clothing 2009 (2009) Englisch - Studie bestellen bei markt-studie .de
