How Britain Shops: Food 2009

Introduction

Verdict Research: How Britain Shops Food & Grocery provides a detailed overview of the shopping habits of consumers. It examines, who shops for Food & Grocery, where they shop, whether they are satisfied with their current store and what stores should do to satisfy

Report Highlights
Highlights

Price has jumped back to the top of the consumer agenda. After several years of declining importance, the proportion of shoppers mentioning price as a driver of loyalty to a retailer has risen significantly. In fact it has now moved back above range and convenience to become the most important factor.

Consumers are shopping around more than ever. With consumer confidence plummeting and shoppers taking more care of their finances, they are being motivated to visit more retailers to search out the best value.

The main user share of the Big Four has fallen. The likes of Aldi, Iceland and Waitrose are expanding their space and offering consumers more targeted offers, centered around price or premium foods, as an alternative to the broader offers of the Big Four. In the current climate of consumers shopping around, this is proving extremely successful.
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Table of Contents
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List of Tables
List of Figures
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