Broadcast Technology in Western Europe and North America, 2008 (Strategic Focus)

This report address the evolving broadcast landscape across Western Europe and the US assessing market drivers and emerging strategic developments; key technologies that are boosting flexibility; end-user strategic IT objectives and pain points; and go-to market recommendations for technology vendors and professional services companies.

Report Highlights
Highlights the necessity for file-based workflow migration to increase efficiency in the business, IT and production functions.

*Assess current IT strategy opportunities and challenges among broadcasters in Western Europe and North America.

There is growing pressure to ensure that production, distribution and business workflows operate effectively to counter the complexity of a multiplatform distribution model and declining advertising revenues. Creating these efficiencies involves deploying flexible architectures and infrastructure through file-based workflows.

As broadcasters expand their service offerings, it is increasingly important to ensure that they run a flexible, effective and efficient operation. Standardizing infrastructure technologies and simplifying systems are the two key strategic goals for broadcasters over the next 12 months.

The most effective method to highlight systems benefits is through real world examples with concrete metrics. However, just providing metrics is not enough. Tailoring marketing messages for multiple levels within an organization will help gain internal support for a project.
[Studien Infos ausblenden]

Table 1: Broadcast revenue in Western Europe and the US ($m), 2005-10 12
Figure 1: Time spent per day using different communications services, 2002-06 7
Figure 2: TAMi: measuring total exposure to Olympic experience, 2008 9
Figure 3: Digital television adoption in Western Europe and the US, 2007-12e 11
Figure 4: Basic overview of a media asset management-based file-based workflow 15
Figure 5: HD video input standards 19
Figure 6: Western European and North American broadcasters' IT budget change, 2007-09 21
Figure 7: Broadcasters' strategic business priorities in Western Europe and North America, 2008-09 22
Figure 8: Broadcasters' overall strategic goals in Western Europe and North America, 2008-09 23
Figure 9: Percentage of workflows operating in a file-based system in Western Europe and North America, 2008 24
Figure 10: Key challenges facing file-based workflow migration. 2008 25
Figure 11: The alignment gap between business goals and IT infrastructure 26
Figure 12: Factors affecting vendor preference for broadcasters in Western Europe and North America, 2008 28
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