Broadcasting & Cable TV in Italy

Introduction

Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2010 annual average exchange rates.

*The Italian broadcasting & cable TV market had total revenues of $13.3 billion in 2010, representing a compound annual growth rate (CAGR) of 3.8% between 2006 and 2010.

*TV advertising sales proved the most lucrative for the Italian broadcasting & cable TV market in 2010, with total revenues of $6.4 billion, equivalent to 48.2% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 6.4% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $18.1 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy broadcasting & cable tv market by value in 2010?

What will be the size of the Italy broadcasting & cable tv market in 2015?

What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Italy's broadcasting & cable tv market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Mediaset SpA 20
RAI 25
Telecom Italia S.p.A. 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: Italy broadcasting & cable TV market value: $ million, 2006–10 10
Table 2: Italy broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Table 3: Italy broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Table 4: Mediaset SpA: key facts 20
Table 5: Mediaset SpA: key financials ($) 23
Table 6: Mediaset SpA: key financials (€) 23
Table 7: Mediaset SpA: key financial ratios 23
Table 8: RAI : key facts 25
Table 9: Telecom Italia S.p.A.: key facts 28
Table 10: Telecom Italia S.p.A.: key financials ($) 29
Table 11: Telecom Italia S.p.A.: key financials (€) 29
Table 12: Telecom Italia S.p.A.: key financial ratios 30
Table 13: Italy broadcasting & cable TV market value forecast: $ million, 2010–15 32
Table 14: Italy size of population (million), 2006–10 33
Table 15: Italy gdp (constant 2000 prices, $ billion), 2006–10 33
Table 16: Italy gdp (current prices, $ billion), 2006–10 33
Table 17: Italy inflation, 2006–10 34
Table 18: Italy consumer price index (absolute), 2006–10 34
Table 19: Italy exchange rate, 2006–10 34

LIST OF FIGURES
Figure 1: Italy broadcasting & cable TV market value: $ million, 2006–10 10
Figure 2: Italy broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Figure 3: Italy broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the broadcasting & cable TV market in Italy, 2010 13
Figure 5: Drivers of buyer power in the broadcasting & cable TV market in Italy, 2010 14
Figure 6: Drivers of supplier power in the broadcasting & cable TV market in Italy, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in Italy, 2010 16
Figure 8: Factors influencing the threat of substitutes in the broadcasting & cable TV market in Italy, 2010 18
Figure 9: Drivers of degree of rivalry in the broadcasting & cable TV market in Italy, 2010 19
Figure 10: Mediaset SpA: revenues & profitability 24
Figure 11: Mediaset SpA: assets & liabilities 24
Figure 12: Telecom Italia S.p.A.: revenues & profitability 30
Figure 13: Telecom Italia S.p.A.: assets & liabilities 31
Figure 14: Italy broadcasting & cable TV market value forecast: $ million, 2010–15 32


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