Broadcasting & Cable TV in the United States

Introduction

Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2010 annual average exchange rates.

*The US broadcasting & cable TV market had total revenues of $131.9 billion in 2010, representing a compound annual growth rate (CAGR) of 1.3% between 2006 and 2010.

*TV advertising sales proved the most lucrative for the US broadcasting & cable TV market in 2010, with total revenues of $66.9 billion, equivalent to 50.8% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.9% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $152.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in the United States

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States broadcasting & cable tv market by value in 2010?

What will be the size of the United States broadcasting & cable tv market in 2015?

What factors are affecting the strength of competition in the United States broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up the United States's broadcasting & cable tv market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Comcast 20
Time Warner Inc. 26
Viacom Inc. (CBS) 32
MARKET FORECASTS 37
Market value forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: United States broadcasting & cable TV market value: $ million, 2006–10 10
Table 2: United States broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Table 3: United States broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Table 4: Comcast: key facts 20
Table 5: Comcast: key financials ($) 24
Table 6: Comcast: key financial ratios 24
Table 7: Time Warner Inc.: key facts 26
Table 8: Time Warner Inc.: key financials ($) 30
Table 9: Time Warner Inc.: key financial ratios 30
Table 10: Viacom Inc. (CBS): key facts 32
Table 11: Viacom Inc. (CBS): key financials ($) 35
Table 12: Viacom Inc. (CBS): key financial ratios 35
Table 13: United States broadcasting & cable TV market value forecast: $ million, 2010–15 37
Table 14: United States size of population (million), 2006–10 38
Table 15: United States gdp (constant 2000 prices, $ billion), 2006–10 38
Table 16: United States gdp (current prices, $ billion), 2006–10 38
Table 17: United States inflation, 2006–10 39
Table 18: United States consumer price index (absolute), 2006–10 39
Table 19: United States exchange rate, 2006–10 39

LIST OF FIGURES
Figure 1: United States broadcasting & cable TV market value: $ million, 2006–10 10
Figure 2: United States broadcasting & cable TV market segmentation I:% share, by value, 2010 11
Figure 3: United States broadcasting & cable TV market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the broadcasting & cable TV market in the United States, 2010 13
Figure 5: Drivers of buyer power in the broadcasting & cable TV market in the United States, 2010 14
Figure 6: Drivers of supplier power in the broadcasting & cable TV market in the United States, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in the United States, 2010 16
Figure 8: Factors influencing the threat of substitutes in the broadcasting & cable TV market in the United States, 2010 18
Figure 9: Drivers of degree of rivalry in the broadcasting & cable TV market in the United States, 2010 19
Figure 10: Comcast: revenues & profitability 25
Figure 11: Comcast: assets & liabilities 25
Figure 12: Time Warner Inc.: revenues & profitability 31
Figure 13: Time Warner Inc.: assets & liabilities 31
Figure 14: Viacom Inc (CBS): revenues & profitability 36
Figure 15: Viacom Inc (CBS): assets & liabilities 36
Figure 16: United States broadcasting & cable TV market value forecast: $ million, 2010–15 37


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