Building a Technology Platform for the "Ultimate Offering" (Executive Presentation)

The mass affluent market remains a growth opportunity for the banking sector as the asset base of typical investors expands. Banks targeting this sector need to extend their offering beyond a traditional retail bank offering: more product bundling, stronger and multi-channel customer and advisor service options and deeper understanding of customer data.



Report Highlights
The mass affluent and high net worth markets have recovered from the downturn of 2001, and presently exceed 2000 levels in terms of the number of wealthy individuals and the value of liquid assets they hold. Since the beginning of the century, wealth management returns have been solid, although the strongest period may be at an end. As of 2007 'mass affluent' wealth management strategies are seeing strong traction from various market players such as private banks, retail banks and brokers. The form these services are now taking is very different. Banks and other wealth management players now rarely talk of standalone strategies for mass affluent customers. As wealth managers seek greater competitive differentiation, they need to develop an "ideal" service model. The Ultimate Offering, an architecture comprised of seamlessly interconnected, SOA-enabled components combined with underlying business intelligence and analytical CRM components, is emerging as the IT model in private banking.


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