Business Intelligence and Enterprise Search to Ride Out the Recession (Strategic Focus)

The global recession will further compound business problems in 2009. Datamonitor believes that this is the right time for customers to derive value out of existing investments, capitalizing on the convergence between business intelligence (BI) and enterprise search and retrieval (ESR). This report focuses on converging BI and ESR technologies and highlights growth opportunities and user needs.

Report Highlights
Given the ongoing recession, the need to inject intelligence at all levels of an organization will increase. Instead of purchasing more BI licenses, Datamonitor believes that incorporating basic BI capabilities in ESR solutions or distributing existing BI capabilities through search interfaces could be a better strategy.

The ESR market is evolving rapidly as web search technologies make their way into enterprises. Combination of ESR technologies with BI will help create robust systems that will be able to work with both structured and unstructured data.

Datamonitor believes that healthy demand for BI will persist through the recession. However, solutions that deploy quickly and meet customer needs will be able to outsell cumbersome monolithic stacks. Retaining market share will be important in this environment and will require focus on customer retention.
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Table 1: BI and ESR solutions are converging on multiple fronts 14
Table 2: Steps in a natural language query transformation 20
Table 3: How do you expect your IT budget to change in 2009? 42
Figure 1: Basic search and retrieval process model 8
Figure 2: BI market size and growth rate (2007-2013) 10
Figure 3: Revenue CAGR comparison of public BI and ESR vendors (2004-2007) 11
Figure 4: Gross margin comparison of public BI and ESR vendors (2005-2008) 12
Figure 5: Process diagram of a query transformation model 19
Figure 6: BI penetration in people-intensive processes is still low 32
Figure 7: Each process requires a tailored blend of BI and ESR 33
Figure 8: Tradeoffs between time to deployment and analysis capabilities 38
Figure 9: Enterprises have reduced their IT budget expectations for 2009 in H2 2008 41
Figure 10: Enterprises are less optimistic about purchasing BI over the long-term 43
Figure 11: Enterprises focus on specific project requirements when formulating IT budgets 44
Figure 12: Vendors across categories will try to fulfill similar customer needs, increasing competition 45
Figure 13: A reference framework for pertinent go-to-market strategies in a recession 47
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