Cakes & Pastries Market in Hungary to 2014 (Bakery and Cereals)

Introduction

Cakes & Pastries Market in Hungary to 2014 (Bakery and Cereals) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hungarian cakes & pastries market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the cakes & pastries market in Hungary and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The cakes & pastries market in Hungary increased at a compound annual growth rate of 1.3% between 2004 and 2009.
• The artisanal cakes & pastries category led the cakes & pastries market in Hungary in 2009, with a share of 45.2%.
• Leading player in cakes & pastries market in Hungary is Rieber & Son.


Key questions answered

• Which will be the fastest growing segment within the cakes & pastries market in Hungary?
• How will the forecast growth differ from the historic growth exhibited by the cakes & pastries market in Hungary?
• Which company accounted for the largest share of the Hungarian cakes & pastries market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cakes and pastries 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Cakes and Pastries 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Cakes and pastries, Hungary, value by segment (HUFm), 2004?14 11
Figure 2: Cakes and pastries, Hungary, category growth comparison, by value, 2004?14 13
Figure 3: Cakes and pastries, Hungary, volume by segment (kg, million), 2004?14 16
Figure 4: Cakes and pastries, Hungary, category growth comparison, by volume, 2004?14 16
Figure 5: Cakes and pastries, Hungary, company share by value (%), 2008?09 18
Figure 6: Cakes and pastries, Hungary, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Cakes and pastries category definitions 3
Table 2: Cakes and pastries distribution channels 4
Table 3: Cakes and pastries, Hungary, value by segment (HUFm), 2004?09 9
Table 4: Cakes and pastries, Hungary, value forecast by segment (HUFm), 2009?14 10
Table 5: Cakes and pastries, Hungary, value by segment ($m), 2004?09 12
Table 6: Cakes and pastries, Hungary, value forecast by segment ($m), 2009?14 12
Table 7: Cakes and pastries, Hungary, volume by segment (kg, million), 2004?09 14
Table 8: Cakes and pastries, Hungary, volume forecast by segment (kg, million), 2009?14 15
Table 9: Cakes and pastries, Hungary, brand share by value (%), 2008?09 17
Table 10: Cakes and pastries, Hungary, value by brand (HUFm), 2008?09 17
Table 11: Cakes and pastries, Hungary, company share by value (%), 2008?09 19
Table 12: Cakes and pastries, Hungary, value by company (HUFm), 2008?09 19
Table 13: Cakes and pastries, Hungary, distribution channels by value (%), 2008?09 20
Table 14: Cakes and pastries, Hungary, value by distribution channel (HUFm), 2008?09 20
Table 15: Cakes and pastries, Hungary, expenditure per capita (HUF), 2004?09 22
Table 16: Cakes and pastries, Hungary, forecast expenditure per capita (HUF), 2009?14 22
Table 17: Cakes and pastries, Hungary, expenditure per capita ($), 2004?09 23
Table 18: Cakes and pastries, Hungary, forecast expenditure per capita ($), 2009?14 23
Table 19: Cakes and pastries, Hungary, consumption per capita (kg), 2004?09 24
Table 20: Cakes and pastries, Hungary, forecast consumption per capita (kg), 2009?14 24
Table 21: Hungary population, by age group, 2004?09 (millions) 25
Table 22: Hungary population forecast, by age group, 2009?14 (millions) 26
Table 23: Hungary population, by gender, 2004?09 (millions) 26
Table 24: Hungary population forecast, by gender, 2009?14 (millions) 27
Table 25: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 27
Table 26: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 27
Table 27: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 28
Table 28: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 28
Table 29: Hungary real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Hungary consumer price index, 2004?09 (2000=100) 29
Table 32: Hungary consumer price index, 2009?14 (2000=100) 29


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