TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cakes & pastries 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cakes & Pastries 10
Value analysis (Rupiah), 2003?08 10
Value analysis (Rupiah), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 PESTLE Analysis 27
Summary 27
Political analysis 29
Economic analysis 32
Social analysis 35
Technological analysis 38
Legal analysis 41
Environmental analysis 44
Chapter 5 Macroeconomic Profile 47
Macroeconomic indicators 47
Chapter 6 Research Methodology 52
Methodology overview 52
Secondary research 53
Market modeling 54
Creating an initial data model 54
Revising the initial data model 54
Creating a final estimate 55
Creating demographic value splits 55
Primary research 55
Data finalization 56
Ongoing research 56
LIST OF FIGURES
Figure 1: Cakes & pastries, Indonesia, value by segment (IDRm), 2003?13 12
Figure 2: Cakes & pastries, Indonesia, category growth comparison, by value, 2003?13 14
Figure 3: Cakes & pastries, Indonesia, volume by segment (kg, million), 2003?13 17
Figure 4: Cakes & pastries, Indonesia, category growth comparison, by volume, 2003?13 18
Figure 5: Cakes & pastries, Indonesia, company share by value (%), 2007?08 20
Figure 6: Cakes & pastries, Indonesia, distribution channels by value (%), 2007?08 23
Figure 7: Annual data review process 53
LIST OF TABLES
Table 1: Cakes & pastries category definitions 3
Table 2: Cakes & pastries distribution channels 4
Table 3: Cakes & pastries, Indonesia, value by segment (IDRm), 2003?08 10
Table 4: Cakes & pastries, Indonesia, value forecast by segment (IDRm), 2008?13 11
Table 5: Cakes & pastries, Indonesia, value by segment ($m), 2003?08 13
Table 6: Cakes & pastries, Indonesia, value forecast by segment ($m), 2008?13 13
Table 7: Cakes & pastries, Indonesia, volume by segment (kg, million), 2003?08 15
Table 8: Cakes & pastries, Indonesia, volume forecast by segment (kg, million), 2008?13 16
Table 9: Cakes & pastries, Indonesia, brand share by value (%), 2007?08 19
Table 10: Cakes & pastries, Indonesia, value by brand (IDRm), 2007?08 19
Table 11: Cakes & pastries, Indonesia, company share by value (%), 2007?08 21
Table 12: Cakes & pastries, Indonesia, value by company (IDRm), 2007?08 21
Table 13: Cakes & pastries, Indonesia, distribution channels by value (%), 2007?08 22
Table 14: Cakes & pastries, Indonesia, value by distribution channel (IDRm), 2007?08 22
Table 15: Cakes & pastries, Indonesia, expenditure per capita (IDR), 2003?08 24
Table 16: Cakes & pastries, Indonesia, forecast expenditure per capita (IDR), 2008?13 24
Table 17: Cakes & pastries, Indonesia, expenditure per capita ($), 2003?08 25
Table 18: Cakes & pastries, Indonesia, forecast expenditure per capita ($), 2008?13 25
Table 19: Cakes & pastries, Indonesia, consumption per capita (kg), 2003?08 26
Table 20: Cakes & pastries, Indonesia, forecast consumption per capita (kg), 2008?13 26
Table 21: Analysis of Indonesia’s political landscape 29
Table 22: Analysis of Indonesia’s economy 32
Table 23: Analysis of Indonesia’s social system 35
Table 24: Analysis of Indonesia’s technology landscape 38
Table 25: Analysis of Indonesia’s legal landscape 41
Table 26: Analysis of Indonesia’s environmental landscape 44
Table 27: Indonesia population, by age group, 2003?08 (millions) 47
Table 28: Indonesia population forecast, by age group, 2008?13 (millions) 48
Table 29: Indonesia population, by gender, 2003?08 (millions) 48
Table 30: Indonesia population forecast, by gender, 2008?13 (millions) 49
Table 31: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 49
Table 32: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 49
Table 33: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 50
Table 34: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 50
Table 35: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 50
Table 36: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 51
Table 37: Indonesia consumer price index, 2003?08 (2000=100) 51
Table 38: Indonesia consumer price index, 2008?13 (2000=100) 51
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