TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cakes and pastries 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cakes and Pastries 8
Value analysis (Slovak Koruna), 2004?09 8
Value analysis (Slovak Koruna), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Cakes and pastries, Slovakia, value by segment (SKKm), 2004?14 10
Figure 2: Cakes and pastries, Slovakia, category growth comparison, by value, 2004?14 12
Figure 3: Cakes and pastries, Slovakia, volume by segment (kg, million), 2004?14 15
Figure 4: Cakes and pastries, Slovakia, category growth comparison, by volume, 2004?14 15
Figure 5: Cakes and pastries, Slovakia, company share by value (%), 2008?09 17
Figure 6: Cakes and pastries, Slovakia, distribution channels by value (%), 2008?09 20
Figure 7: Annual data review process 25
LIST OF TABLES
Table 1: Cakes and pastries category definitions 3
Table 2: Cakes and pastries distribution channels 4
Table 3: Cakes and pastries, Slovakia, value by segment (SKKm), 2004?09 8
Table 4: Cakes and pastries, Slovakia, value forecast by segment (SKKm), 2009?14 9
Table 5: Cakes and pastries, Slovakia, value by segment ($m), 2004?09 11
Table 6: Cakes and pastries, Slovakia, value forecast by segment ($m), 2009?14 11
Table 7: Cakes and pastries, Slovakia, volume by segment (kg, million), 2004?09 13
Table 8: Cakes and pastries, Slovakia, volume forecast by segment (kg, million), 2009?14 14
Table 9: Cakes and pastries, Slovakia, brand share by value (%), 2008?09 16
Table 10: Cakes and pastries, Slovakia, value by brand (SKKm), 2008?09 16
Table 11: Cakes and pastries, Slovakia, company share by value (%), 2008?09 18
Table 12: Cakes and pastries, Slovakia, value by company (SKKm), 2008?09 18
Table 13: Cakes and pastries, Slovakia, distribution channels by value (%), 2008?09 19
Table 14: Cakes and pastries, Slovakia, value by distribution channel (SKKm), 2008?09 19
Table 15: Cakes and pastries, Slovakia, expenditure per capita (SKK), 2004?09 21
Table 16: Cakes and pastries, Slovakia, forecast expenditure per capita (SKK), 2009?14 21
Table 17: Cakes and pastries, Slovakia, expenditure per capita ($), 2004?09 22
Table 18: Cakes and pastries, Slovakia, forecast expenditure per capita ($), 2009?14 22
Table 19: Cakes and pastries, Slovakia, consumption per capita (kg), 2004?09 23
Table 20: Cakes and pastries, Slovakia, forecast consumption per capita (kg), 2009?14 23
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