Canned Baby Food Market in Asia-Pacific to 2013 (Baby Food)

Introduction

This databook provides key data and information on the Canned Baby Food Market in Asia-Pacific (Baby Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The canned baby food category was valued at $60.2m in 2008, representing a CAGR of 2.9% since 2003.

By the end of 2013, the canned baby food category will be worth $70.6m, with an expected CAGR of 3.3% between 2008 and 2013.

The canned baby food market volume totaled 8.4 million kg in 2008, representing a CAGR of 2.5% since 2003.

By the end of 2013, the canned baby food market will total 9.6 million kg, with an expected CAGR of 2.6% between 2008 and 2013.

The canned baby food market was led by other canned baby food (representing 44.3% of the total value) followed by fruit based canned baby food, with a 30.1% share. Vegetable based canned baby food accounts for the remaining 25.6% share.

H.J. Heinz Company is the market leader with a 68.9% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Canned Baby Food Market in Asia-Pacific (Baby Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned baby food 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned baby food 8
Value analysis (US Dollar), 2003?08 8
Value analysis (US Dollar), 2008?13 9
Volume analysis, 2003?08 11
Volume analysis, 2008?13 12
Company share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24

LIST OF FIGURES
Figure 1: Canned baby food, Asia Pacific, value by segment ($m), 2003?13 10
Figure 2: Canned baby food, Asia Pacific, category growth comparison, by value, 2003?13 10
Figure 3: Canned baby food, Asia Pacific, volume by segment (kg, million), 2003?13 13
Figure 4: Canned baby food, Asia Pacific, category growth comparison, by volume, 2003?13 13
Figure 5: Canned baby food, Asia Pacific, company share by value (%), 2007?08 15
Figure 6: Canned baby food, Asia Pacific, distribution channels by value (%), 2007?08 17
Figure 7: Annual data review process 21

LIST OF TABLES
Table 1: Canned Baby Food category definitions 3
Table 2: Canned Baby Food distribution channels 4
Table 3: Canned baby food, Asia Pacific, value by segment ($m), 2003?08 8
Table 4: Canned baby food, Asia Pacific, value forecast by segment ($m), 2008?13 9
Table 5: Canned baby food, Asia Pacific, volume by segment (kg, million), 2003?08 11
Table 6: Canned baby food, Asia Pacific, volume forecast by segment (kg, million), 2008?13 12
Table 7: Canned baby food, Asia Pacific, company share by value (%), 2007?08 14
Table 8: Canned baby food, Asia Pacific, value by company ($m), 2007?08 14
Table 9: Canned baby food, Asia Pacific, distribution channels by value (%), 2007?08 16
Table 10: Canned baby food, Asia Pacific, value by distribution channel ($m), 2007?08 16
Table 11: Canned baby food, Asia Pacific, expenditure per capita ($), 2003?08 18
Table 12: Canned baby food, Asia Pacific, forecast expenditure per capita ($), 2008?13 18
Table 13: Canned baby food, Asia Pacific, consumption per capita (kg), 2003?08 19
Table 14: Canned baby food, Asia Pacific, forecast consumption per capita (kg), 2008?13 19


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