TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned desserts 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Desserts 10
Value analysis (Canadian Dollar), 2003?08 10
Value analysis (Canadian Dollar), 2008?13 11
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 13
Volume analysis, 2008?13 14
Company and brand share analysis 15
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 PESTLE Analysis 22
Summary 22
Political analysis 23
Economic analysis 26
Social analysis 30
Technological analysis 33
Legal analysis 38
Environmental analysis 42
Chapter 5 Macroeconomic Profile 46
Macroeconomic indicators 46
Chapter 6 Research Methodology 51
Methodology overview 51
Secondary research 52
Market modeling 53
Creating an initial data model 53
Revising the initial data model 53
Creating a final estimate 54
Creating demographic value splits 54
Primary research 54
Data finalization 55
Ongoing research 55
LIST OF FIGURES
Figure 1: Canned desserts, Canada, value (C$m), 2003?13 11
Figure 2: Canned desserts, Canada, volume (kg, million), 2003?13 14
Figure 3: Canned desserts, Canada, distribution channels by value (%), 2007?08 18
Figure 4: Annual data review process 52
LIST OF TABLES
Table 1: Canned desserts category definitions 3
Table 2: Canned desserts distribution channels 4
Table 3: Canned desserts, Canada, value (C$m), 2003?08 10
Table 4: Canned desserts, Canada, value forecast (C$m), 2008?13 11
Table 5: Canned desserts, Canada, value ($m), 2003?08 12
Table 6: Canned desserts, Canada, value forecast ($m), 2008?13 12
Table 7: Canned desserts, Canada, volume (kg, million), 2003?08 13
Table 8: Canned desserts, Canada, volume forecast (kg, million), 2008?13 14
Table 9: Canned desserts, Canada, brand share by value (%), 2007?08 15
Table 10: Canned desserts, Canada, value by brand (C$m), 2007?08 15
Table 11: Canned desserts, Canada, company share by value (%), 2007?08 16
Table 12: Canned desserts, Canada, value by company (C$m), 2007?08 16
Table 13: Canned desserts, Canada, distribution channels by value (%), 2007?08 17
Table 14: Canned desserts, Canada, value by distribution channel (C$m), 2007?08 17
Table 15: Canned desserts, Canada, expenditure per capita (C$), 2003?08 19
Table 16: Canned desserts, Canada, forecast expenditure per capita (C$), 2008?13 19
Table 17: Canned desserts, Canada, expenditure per capita ($), 2003?08 20
Table 18: Canned desserts, Canada, forecast expenditure per capita ($), 2008?13 20
Table 19: Canned desserts, Canada, consumption per capita (kg), 2003?08 21
Table 20: Canned desserts, Canada, forecast consumption per capita (kg), 2008?13 21
Table 21: Analysis of Canada’s political landscape 23
Table 22: Analysis of Canada’s economy 26
Table 23: Analysis of Canadian social system 30
Table 24: Analysis of Canada’s technological landscape 33
Table 25: Cost competitiveness – ranking by cost index 34
Table 26: Patents granted by the USPTO 37
Table 27: Analysis of Canada’s legal landscape 38
Table 28: Analysis of Canada’s environmental landscape 42
Table 29: Canada population, by age group, 2003?08 (millions) 46
Table 30: Canada population forecast, by age group, 2008?13 (millions) 47
Table 31: Canada population, by gender, 2003?08 (millions) 47
Table 32: Canada population forecast, by gender, 2008?13 (millions) 48
Table 33: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 48
Table 34: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 48
Table 35: Canada real GDP, 2003?08 (C$bn, 2000 prices) 49
Table 36: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 49
Table 37: Canada real GDP, 2003?08 ($bn, 2000 prices) 49
Table 38: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 50
Table 39: Canada consumer price index, 2003?08 (2000=100) 50
Table 40: Canada consumer price index, 2008?13 (2000=100) 50
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