TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned desserts 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Desserts 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 11
Value analysis (US dollars), 2008?13 11
Volume analysis, 2003?08 12
Volume analysis, 2008?13 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Canned desserts, Venezuela, value (VEFm), 2003?13 10
Figure 2: Canned desserts, Venezuela, volume (kg, million), 2003?13 13
Figure 3: Canned desserts, Venezuela, distribution channels by value (%), 2007?08 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Canned desserts category definitions 3
Table 2: Canned desserts distribution channels 4
Table 3: Canned desserts, Venezuela, value (VEFm), 2003?08 9
Table 4: Canned desserts, Venezuela, value forecast (VEFm), 2008?13 10
Table 5: Canned desserts, Venezuela, value ($m), 2003?08 11
Table 6: Canned desserts, Venezuela, value forecast ($m), 2008?13 11
Table 7: Canned desserts, Venezuela, volume (kg, million), 2003?08 12
Table 8: Canned desserts, Venezuela, volume forecast (kg, million), 2008?13 13
Table 9: Canned desserts, Venezuela, brand share by value (%), 2007?08 14
Table 10: Canned desserts, Venezuela, value by brand (VEFm), 2007?08 14
Table 11: Canned desserts, Venezuela, company share by value (%), 2007?08 15
Table 12: Canned desserts, Venezuela, value by company (VEFm), 2007?08 15
Table 13: Canned desserts, Venezuela, distribution channels by value (%), 2007?08 16
Table 14: Canned desserts, Venezuela, value by distribution channel (VEFm), 2007?08 16
Table 15: Canned desserts, Venezuela, expenditure per capita (VEF), 2003?08 18
Table 16: Canned desserts, Venezuela, forecast expenditure per capita (VEF), 2008?13 18
Table 17: Canned desserts, Venezuela, expenditure per capita ($), 2003?08 19
Table 18: Canned desserts, Venezuela, forecast expenditure per capita ($), 2008?13 19
Table 19: Canned desserts, Venezuela, consumption per capita (kg), 2003?08 20
Table 20: Canned desserts, Venezuela, forecast consumption per capita (kg), 2008?13 20
Table 21: Venezuela population, by age group, 2003?08 (millions) 21
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 22
Table 23: Venezuela population, by gender, 2003?08 (millions) 22
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 23
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 23
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 23
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 24
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 24
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 24
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 25
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 25
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 25
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