Canned Fish and Seafood Market in Brazil to 2013 (Meat, Fish and Poultry)

Introduction

This databook provides key data and information on the Canned Fish and Seafood Market in Brazil (Meat, Fish and Poultry). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The canned fish/seafood category was valued at BRL898.7m ($464m) in 2008, representing a CAGR of 1.8% since 2003.

By the end of 2013, the canned fish/seafood category will be worth BRL974.4m ($503.1m), with an expected CAGR of 1.6% between 2008 and 2013.

The canned fish/seafood market volume totaled 74.3 million kg in 2008, representing a CAGR of 0.9% since 2003.

By the end of 2013, the canned fish/seafood market will total 77.4 million kg, with an expected CAGR of 0.8% between 2008 and 2013.

The canned fish/seafood market was led by other canned fish/seafood (representing 67.7% of the total value), with tuna accounting for the remaining 32.3% share.

Calvo Group is the market leader with a 35.4% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Canned Fish and Seafood Market in Brazil (Meat, Fish and Poultry)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fish/Seafood 10
Value analysis (Brazilian Real), 2003?08 10
Value analysis (Brazilian Real), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 28
Economic analysis 31
Social analysis 36
Technology analysis 40
Legal analysis 44
Environmental analysis 48
Chapter 5 Macroeconomic Profile 52
Macroeconomic indicators 52
Chapter 6 Research Methodology 57
Methodology overview 57
Secondary research 58
Market modeling 59
Creating an initial data model 59
Revising the initial data model 59
Creating a final estimate 60
Creating demographic value splits 60
Primary research 60
Data finalization 61
Ongoing research 61

LIST OF FIGURES
Figure 1: Canned fish/seafood, Brazil, value by segment (BRLm), 2003?13 12
Figure 2: Canned fish/seafood, Brazil, category growth comparison, by value, 2003?13 14
Figure 3: Canned fish/seafood, Brazil, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fish/seafood, Brazil, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fish/seafood, Brazil, company share by value (%), 2007?08 19
Figure 6: Canned fish/seafood, Brazil, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 58

LIST OF TABLES
Table 1: Canned fish/seafood category definitions 3
Table 2: Canned fish/seafood distribution channels 4
Table 3: Canned fish/seafood, Brazil, value by segment (BRLm), 2003?08 10
Table 4: Canned fish/seafood, Brazil, value forecast by segment (BRLm), 2008?13 11
Table 5: Canned fish/seafood, Brazil, value by segment ($m), 2003?08 13
Table 6: Canned fish/seafood, Brazil, value forecast by segment ($m), 2008?13 14
Table 7: Canned fish/seafood, Brazil, volume by segment (kg, million), 2003?08 15
Table 8: Canned fish/seafood, Brazil, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fish/seafood, Brazil, brand share by value (%), 2007?08 18
Table 10: Canned fish/seafood, Brazil, value by brand (BRLm), 2007?08 18
Table 11: Canned fish/seafood, Brazil, company share by value (%), 2007?08 20
Table 12: Canned fish/seafood, Brazil, value by company (BRLm), 2007?08 20
Table 13: Canned fish/seafood, Brazil, distribution channels by value (%), 2007?08 21
Table 14: Canned fish/seafood, Brazil, value by distribution channel (BRLm), 2007?08 21
Table 15: Canned fish/seafood, Brazil, expenditure per capita (BRL), 2003?08 23
Table 16: Canned fish/seafood, Brazil, forecast expenditure per capita (BRL), 2008?13 23
Table 17: Canned fish/seafood, Brazil, expenditure per capita ($), 2003?08 24
Table 18: Canned fish/seafood, Brazil, forecast expenditure per capita ($), 2008?13 24
Table 19: Canned fish/seafood, Brazil, consumption per capita (kg), 2003?08 25
Table 20: Canned fish/seafood, Brazil, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Brazil’s political landscape 28
Table 22: Analysis of Brazil’s economy 31
Table 23: Analysis of Brazil’s social system 36
Table 24: Analysis of Brazil’s technology landscape 40
Table 25: Analysis of Brazil’s legal landscape 44
Table 26: Analysis of Brazil’s environmental landscape 48
Table 27: Brazil population, by age group, 2003?08 (millions) 52
Table 28: Brazil population forecast, by age group, 2008?13 (millions) 53
Table 29: Brazil population, by gender, 2003?08 (millions) 53
Table 30: Brazil population forecast, by gender, 2008?13 (millions) 54
Table 31: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 54
Table 32: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 54
Table 33: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 55
Table 34: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 55
Table 35: Brazil real GDP, 2003?08 ($bn, 2000 prices) 55
Table 36: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 56
Table 37: Brazil consumer price index, 2003?08 (2000=100) 56
Table 38: Brazil consumer price index, 2008?13 (2000=100) 56


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