Canned Fish and Seafood Market in Canada to 2013 (Canned Food)

Introduction

This databook provides key data and information on the Canned Fish and Seafood Market in Canada (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The canned fish/seafood category was valued at C$342.9m ($320.8m) in 2008, representing a CAGR of 0.2% since 2003.

By the end of 2013, the canned fish/seafood category will be worth C$344.1m ($322m), with an expected CAGR of 0.1% between 2008 and 2013.

The canned fish/seafood market volume totaled 48.5 million kg in 2008, representing a negative CAGR of 0.1% since 2003.

By the end of 2013, the canned fish/seafood market will total 48 million kg, with an expected negative CAGR of 0.2% between 2008 and 2013.

The canned fish/seafood market was led by tuna (representing 53.2% of the total value), followed by salmon, with a 26.3% share. Other canned fish/seafood accounts for the remaining 20.5% share.

Fisco is the market leader with an 8.9% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Canned Fish and Seafood Market in Canada (Canned Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fish/Seafood 10
Value analysis (Canadian Dollar), 2003?08 10
Value analysis (Canadian Dollar), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 27
Economic analysis 30
Social analysis 34
Technological analysis 37
Legal analysis 42
Environmental analysis 46
Chapter 5 Macroeconomic Profile 50
Macroeconomic indicators 50
Chapter 6 Research Methodology 55
Methodology overview 55
Secondary research 56
Market modeling 57
Creating an initial data model 57
Revising the initial data model 57
Creating a final estimate 58
Creating demographic value splits 58
Primary research 58
Data finalization 59
Ongoing research 59


LIST OF FIGURES
Figure 1: Canned fish/seafood, Canada, value by segment (C$m), 2003?13 12
Figure 2: Canned fish/seafood, Canada, category growth comparison, by value, 2003?13 14
Figure 3: Canned fish/seafood, Canada, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fish/seafood, Canada, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fish/seafood, Canada, company share by value (%), 2007?08 19
Figure 6: Canned fish/seafood, Canada, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 56


LIST OF TABLES
Table 1: Canned fish/seafood category definitions 3
Table 2: Canned fish/seafood distribution channels 4
Table 3: Canned fish/seafood, Canada, value by segment (C$m), 2003?08 10
Table 4: Canned fish/seafood, Canada, value forecast by segment (C$m), 2008?13 11
Table 5: Canned fish/seafood, Canada, value by segment ($m), 2003?08 13
Table 6: Canned fish/seafood, Canada, value forecast by segment ($m), 2008?13 13
Table 7: Canned fish/seafood, Canada, volume by segment (kg, million), 2003?08 15
Table 8: Canned fish/seafood, Canada, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fish/seafood, Canada, brand share by value (%), 2007?08 18
Table 10: Canned fish/seafood, Canada, value by brand (C$m), 2007?08 18
Table 11: Canned fish/seafood, Canada, company share by value (%), 2007?08 20
Table 12: Canned fish/seafood, Canada, value by company (C$m), 2007?08 20
Table 13: Canned fish/seafood, Canada, distribution channels by value (%), 2007?08 21
Table 14: Canned fish/seafood, Canada, value by distribution channel (C$m), 2007?08 21
Table 15: Canned fish/seafood, Canada, expenditure per capita (C$), 2003?08 23
Table 16: Canned fish/seafood, Canada, forecast expenditure per capita (C$), 2008?13 23
Table 17: Canned fish/seafood, Canada, expenditure per capita ($), 2003?08 24
Table 18: Canned fish/seafood, Canada, forecast expenditure per capita ($), 2008?13 24
Table 19: Canned fish/seafood, Canada, consumption per capita (kg), 2003?08 25
Table 20: Canned fish/seafood, Canada, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Canada’s political landscape 27
Table 22: Analysis of Canada’s economy 30
Table 23: Analysis of Canadian social system 34
Table 24: Analysis of Canada’s technological landscape 37
Table 25: Cost competitiveness – ranking by cost index 38
Table 26: Patents granted by the USPTO 41
Table 27: Analysis of Canada’s legal landscape 42
Table 28: Analysis of Canada’s environmental landscape 46
Table 29: Canada population, by age group, 2003?08 (millions) 50
Table 30: Canada population forecast, by age group, 2008?13 (millions) 51
Table 31: Canada population, by gender, 2003?08 (millions) 51
Table 32: Canada population forecast, by gender, 2008?13 (millions) 52
Table 33: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 52
Table 34: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 52
Table 35: Canada real GDP, 2003?08 (C$bn, 2000 prices) 53
Table 36: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 53
Table 37: Canada real GDP, 2003?08 ($bn, 2000 prices) 53
Table 38: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 54
Table 39: Canada consumer price index, 2003?08 (2000=100) 54
Table 40: Canada consumer price index, 2008?13 (2000=100) 54


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