TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fish/Seafood 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Canned fish/seafood, Finland, value by segment (€m), 2004?14 11
Figure 2: Canned fish/seafood, Finland, category growth comparison, by value, 2004?14 13
Figure 3: Canned fish/seafood, Finland, volume by segment (kg, million), 2004?14 16
Figure 4: Canned fish/seafood, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: Canned fish/seafood, Finland, company share by value (%), 2008?09 18
Figure 6: Canned fish/seafood, Finland, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Canned fish/seafood category definitions 3
Table 2: Canned fish/seafood distribution channels 4
Table 3: Canned fish/seafood, Finland, value by segment (€m), 2004?09 9
Table 4: Canned fish/seafood, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Canned fish/seafood, Finland, value by segment ($m), 2004?09 12
Table 6: Canned fish/seafood, Finland, value forecast by segment ($m), 2009?14 12
Table 7: Canned fish/seafood, Finland, volume by segment (kg, million), 2004?09 14
Table 8: Canned fish/seafood, Finland, volume forecast by segment (kg, million), 2009?14 15
Table 9: Canned fish/seafood, Finland, brand share by value (%), 2008?09 17
Table 10: Canned fish/seafood, Finland, value by brand (€m), 2008?09 17
Table 11: Canned fish/seafood, Finland, company share by value (%), 2008?09 19
Table 12: Canned fish/seafood, Finland, value by company (€m), 2008?09 19
Table 13: Canned fish/seafood, Finland, distribution channels by value (%), 2008?09 20
Table 14: Canned fish/seafood, Finland, value by distribution channel (€m), 2008?09 20
Table 15: Canned fish/seafood, Finland, expenditure per capita (€), 2004?09 22
Table 16: Canned fish/seafood, Finland, forecast expenditure per capita (€), 2009?14 22
Table 17: Canned fish/seafood, Finland, expenditure per capita ($), 2004?09 23
Table 18: Canned fish/seafood, Finland, forecast expenditure per capita ($), 2009?14 23
Table 19: Canned fish/seafood, Finland, consumption per capita (kg), 2004?09 24
Table 20: Canned fish/seafood, Finland, forecast consumption per capita (kg), 2009?14 24
Table 21: Finland population, by age group, 2004?09 (millions) 25
Table 22: Finland population forecast, by age group, 2009?14 (millions) 26
Table 23: Finland population, by gender, 2004?09 (millions) 26
Table 24: Finland population forecast, by gender, 2009?14 (millions) 27
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 27
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 27
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 28
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 28
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Finland consumer price index, 2004?09 (2000=100) 29
Table 32: Finland consumer price index, 2009?14 (2000=100) 29
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