TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fish/Seafood 9
Value analysis (Polish Zloty), 2003?08 9
Value analysis (Polish Zloty), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Canned fish/seafood, Poland, value by segment (PLNm), 2003?13 11
Figure 2: Canned fish/seafood, Poland, category growth comparison, by value, 2003?13 14
Figure 3: Canned fish/seafood, Poland, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fish/seafood, Poland, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fish/seafood, Poland, company share by value (%), 2007?08 20
Figure 6: Canned fish/seafood, Poland, distribution channels by value (%), 2007?08 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Canned fish/seafood category definitions 3
Table 2: Canned fish/seafood distribution channels 4
Table 3: Canned fish/seafood, Poland, value by segment (PLNm), 2003?08 9
Table 4: Canned fish/seafood, Poland, value forecast by segment (PLNm), 2008?13 10
Table 5: Canned fish/seafood, Poland, value by segment ($m), 2003?08 12
Table 6: Canned fish/seafood, Poland, value forecast by segment ($m), 2008?13 13
Table 7: Canned fish/seafood, Poland, volume by segment (kg, million), 2003?08 15
Table 8: Canned fish/seafood, Poland, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fish/seafood, Poland, brand share by value (%), 2007?08 18
Table 10: Canned fish/seafood, Poland, value by brand (PLNm), 2007?08 19
Table 11: Canned fish/seafood, Poland, company share by value (%), 2007?08 21
Table 12: Canned fish/seafood, Poland, value by company (PLNm), 2007?08 21
Table 13: Canned fish/seafood, Poland, distribution channels by value (%), 2007?08 22
Table 14: Canned fish/seafood, Poland, value by distribution channel (PLNm), 2007?08 22
Table 15: Canned fish/seafood, Poland, expenditure per capita (PLN), 2003?08 24
Table 16: Canned fish/seafood, Poland, forecast expenditure per capita (PLN), 2008?13 24
Table 17: Canned fish/seafood, Poland, expenditure per capita ($), 2003?08 25
Table 18: Canned fish/seafood, Poland, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned fish/seafood, Poland, consumption per capita (kg), 2003?08 26
Table 20: Canned fish/seafood, Poland, forecast consumption per capita (kg), 2008?13 26
Table 21: Poland population, by age group, 2003?08 (millions) 27
Table 22: Poland population forecast, by age group, 2008?13 (millions) 28
Table 23: Poland population, by gender, 2003?08 (millions) 28
Table 24: Poland population forecast, by gender, 2008?13 (millions) 29
Table 25: Poland nominal GDP, 2003?08 (PLNbn, nominal prices) 29
Table 26: Poland nominal GDP forecast, 2008?13 (PLNbn, nominal prices) 29
Table 27: Poland real GDP, 2003?08 (PLNbn, 2000 prices) 30
Table 28: Poland real GDP forecast, 2008?13 (PLNbn, 2000 prices) 30
Table 29: Poland real GDP, 2003?08 ($bn, 2000 prices) 30
Table 30: Poland real GDP forecast, 2008?13 ($bn, 2000 prices) 31
Table 31: Poland consumer price index, 2003?08 (2000=100) 31
Table 32: Poland consumer price index, 2008?13 (2000=100) 31
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