Canned Fish and Seafood in Uruguay to 2013 (Canned Food)

Introduction

This databook provides key data and information on the Canned Fish and Seafood in Uruguay (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The canned fish/seafood category was valued at UYU167.5m ($7.4m) in 2008, representing a CAGR of 3.5% since 2003.
*By the end of 2013, the canned fish/seafood category will be worth UYU194.5m ($8.6m), with an expected CAGR of 3% between 2008 and 2013.
*The canned fish/seafood market volume totaled 2.4 million kg in 2008, representing a CAGR of 4.1% since 2003.
*By the end of 2013, the canned fish/seafood market will total 2.8 million kg, with an expected CAGR of 3.5% between 2008 and 2013.
*The canned fish/seafood market was led by tuna (representing 43.2% of the total value) followed by mackerel, with a 31.5% share. Other canned fish/seafood accounts for the remaining 25.3% share.
*Arcor Group is the market leader with a 47.9% share of the market.
Canned Fish and Seafood in Uruguay (Canned Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fish/Seafood 9
Value analysis (Uruguayan Peso), 2003?08 9
Value analysis (Uruguayan Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Canned fish/seafood, Uruguay, value by segment (UYUm), 2003?13 11
Figure 2: Canned fish/seafood, Uruguay, category growth comparison, by value, 2003?13 13
Figure 3: Canned fish/seafood, Uruguay, volume by segment (kg, million), 2003?13 16
Figure 4: Canned fish/seafood, Uruguay, category growth comparison, by volume, 2003?13 16
Figure 5: Canned fish/seafood, Uruguay, company share by value (%), 2007?08 18
Figure 6: Canned fish/seafood, Uruguay, distribution channels by value (%), 2007?08 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Canned fish/seafood category definitions 3
Table 2: Canned fish/seafood distribution channels 4
Table 3: Canned fish/seafood, Uruguay, value by segment (UYUm), 2003?08 9
Table 4: Canned fish/seafood, Uruguay, value forecast by segment (UYUm), 2008?13 10
Table 5: Canned fish/seafood, Uruguay, value by segment ($m), 2003?08 12
Table 6: Canned fish/seafood, Uruguay, value forecast by segment ($m), 2008?13 12
Table 7: Canned fish/seafood, Uruguay, volume by segment (kg, million), 2003?08 14
Table 8: Canned fish/seafood, Uruguay, volume forecast by segment (kg, million), 2008?13 15
Table 9: Canned fish/seafood, Uruguay, brand share by value (%), 2007?08 17
Table 10: Canned fish/seafood, Uruguay, value by brand (UYUm), 2007?08 17
Table 11: Canned fish/seafood, Uruguay, company share by value (%), 2007?08 19
Table 12: Canned fish/seafood, Uruguay, value by company (UYUm), 2007?08 19
Table 13: Canned fish/seafood, Uruguay, distribution channels by value (%), 2007?08 20
Table 14: Canned fish/seafood, Uruguay, value by distribution channel (UYUm), 2007?08 20
Table 15: Canned fish/seafood, Uruguay, expenditure per capita (UYU), 2003?08 22
Table 16: Canned fish/seafood, Uruguay, forecast expenditure per capita (UYU), 2008?13 22
Table 17: Canned fish/seafood, Uruguay, expenditure per capita ($), 2003?08 23
Table 18: Canned fish/seafood, Uruguay, forecast expenditure per capita ($), 2008?13 23
Table 19: Canned fish/seafood, Uruguay, consumption per capita (kg), 2003?08 24
Table 20: Canned fish/seafood, Uruguay, forecast consumption per capita (kg), 2008?13 24
Table 21: Uruguay population, by age group, 2003?08 (millions) 25
Table 22: Uruguay population forecast, by age group, 2008?13 (millions) 26
Table 23: Uruguay population, by gender, 2003?08 (millions) 26
Table 24: Uruguay population forecast, by gender, 2008?13 (millions) 27
Table 25: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 27
Table 26: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 27
Table 27: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 28
Table 28: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 28
Table 29: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 28
Table 30: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 29
Table 31: Uruguay consumer price index, 2003?08 (2000=100) 29
Table 32: Uruguay consumer price index, 2008?13 (2000=100) 29


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