TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
54 product SKUs launched in the Philippines canned food market 2
Canned fish and seafood is the leading category in the Philippines canned food market 2
Cans was the dominant packing type in the new products launched in the Philippines canned food market 2
Majority of the products launched in the canned food market used metal as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Canned Food Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Canned Food Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New products by package material 17
Detailed Product Descriptions 18
Appendix 71
Further reading 71
Datamonitor consulting 71
How to contact experts in your industry 71
LIST OF FIGURES
Figure 1: Philippines, canned food market value by category ($m), 2004–09 11
Figure 2: Philippines, canned food market value by category ($m), 2009–14 12
Figure 3: Philippines, canned food market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Philippines, canned food market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Philippines, canned food market, new products by package type, Jan 2010 – Dec 2010 16
Figure 6: Philippines, canned food market, new products by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Canned food category definitions 4
Table 2: Philippines, canned food market value by category ($m), 2004–09 11
Table 3: Philippines, canned food market value by category ($m), 2009–14 12
Table 4: Philippines, canned food market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Philippines, canned food market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Philippines, canned food market, new products by package type, Jan 2010 – Dec 2010 16
Table 7: Philippines, canned food market, new products by package material, Jan 2010 – Dec 2010 17
Table 8: Tropical Farm - Corn - Cream Style 18
Table 9: Florence - Coconut Gel in Syrup - Melon 19
Table 10: Golden Valley - Maraschino Cherry in Heavy Syrup - Plain 20
Table 11: Golden Valley - Mushrooms - Pieces & Stems 21
Table 12: Jolly Pure Goodness - Lychees in Syrup 22
Table 13: CDO - Laing 23
Table 14: Dona Elena - Tomatoes - Diced 24
Table 15: Jolly Pure Goodness - Maraschino Cherries - With Stem 25
Table 16: Ocean Flavors - Sardines - Portugese Style 26
Table 17: Smiling Fish - Mackerels in Tomato Sauce 27
Table 18: Ligo Gold Label - Sardines 28
Table 19: Tulip - Luncheon Meat - Bacon 29
Table 20: SM Bonus - Sliced Pineapple in Heavy Syrup 30
Table 21: Century Tuna - Tuna Mayo Spread 31
Table 22: Mega - Sardines - Paksiw Style 32
Table 23: Miko - Sardines in Tomato Sauce 33
Table 24: Smiling Fish - Crispy White Sardines 34
Table 25: Greatwall - Pork Luncheon Meat - Chili 35
Table 26: Farmlands Prime Foods Prime - Pork Luncheon Meat 36
Table 27: San Marino - Canned Tuna - Paella 37
Table 28: Young's Town - Spanish Sardines 38
Table 29: Del Monte - Chunky Mixed Fruit 39
Table 30: Golden Champ - Water Chestnuts - Whole Peeled 40
Table 31: Mother's Best - Atchara 41
Table 32: San Marino - Tuna Fillet - Spanish Style 42
Table 33: Alcurnia - Peach Halves in Syrup 43
Table 34: Greengold Gourmet - Naprik - Spicy Pork Alamang 44
Table 35: Jolly - Mandarin Oranges Orange Segments in Light Syrup 45
Table 36: Pacifica Fresh Pick - Select Yellow Cling Peach Halves In Heavy Syrup 46
Table 37: SM Supermarket Bonus - Salted Black Beans 47
Table 38: Golden Valley - Young Corn - Whole 48
Table 39: Gold Label Argentina - Canned Luncheon Meat - Ham 49
Table 40: Century Quality - Canned Bangus Sisig 50
Table 41: Ayam Brand - Canned Tuna - Flakes in Oil 51
Table 42: Ayam Brand - Salmon Spread 52
Table 43: Dole - Cream Style Corn 53
Table 44: Inaco - Nata De Coco Dalam Syrup - Limited Edition Langka Flavour 54
Table 45: Jojo's - Premium Quality Dried Philippine Lemons 55
Table 46: Jolly Pure Goodness - Canned Whole Corn Kernels 56
Table 47: Jolly Pure Goodness - Canned Asparagus Spears 57
Table 48: Queen Bell - Whole Kernel Corn 58
Table 49: 555 - Corned Tuna - Chili 59
Table 50: CDO - Chunky Sisig 60
Table 51: Golden Champ - King Size Whole Longans in Heavy Syrup 61
Table 52: Golden Valley - Lychees in Syrup 62
Table 53: Golden Valley - Straw Mushroom 63
Table 54: Heng Bing - Winter Bamboo Shoots 64
Table 55: Gusto - Meat Loaf 65
Table 56: Mega - Spanish Style Sardines in Soya Oil - Hot; Regular 66
Table 57: Ayam Brand - Baked Beans Plus - with Calcium 67
Table 58: Master Premium - Canned Sardines - With Ampalaya in Tomato Sauce 68
Table 59: Molina Sunbest - Fruit Cocktail 69
Table 60: Molina Sunbest - Longan 70
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