TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 9
Value analysis (Argentine Peso), 2003?08 9
Value analysis (Argentine Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Canned fruit, Argentina, value by segment (ARSm), 2003?13 11
Figure 2: Canned fruit, Argentina, category growth comparison, by value, 2003?13 14
Figure 3: Canned fruit, Argentina, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fruit, Argentina, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fruit, Argentina, company share by value (%), 2007?08 20
Figure 6: Canned fruit, Argentina, distribution channels by value (%), 2007?08 23
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, Argentina, value by segment (ARSm), 2003?08 9
Table 4: Canned fruit, Argentina, value forecast by segment (ARSm), 2008?13 10
Table 5: Canned fruit, Argentina, value by segment ($m), 2003?08 12
Table 6: Canned fruit, Argentina, value forecast by segment ($m), 2008?13 13
Table 7: Canned fruit, Argentina, volume by segment (kg, million), 2003?08 15
Table 8: Canned fruit, Argentina, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fruit, Argentina, brand share by value (%), 2007?08 18
Table 10: Canned fruit, Argentina, value by brand (ARSm), 2007?08 19
Table 11: Canned fruit, Argentina, company share by value (%), 2007?08 21
Table 12: Canned fruit, Argentina, value by company (ARSm), 2007?08 21
Table 13: Canned fruit, Argentina, distribution channels by value (%), 2007?08 22
Table 14: Canned fruit, Argentina, value by distribution channel (ARSm), 2007?08 22
Table 15: Canned fruit, Argentina, expenditure per capita (ARS), 2003?08 24
Table 16: Canned fruit, Argentina, forecast expenditure per capita (ARS), 2008?13 25
Table 17: Canned fruit, Argentina, expenditure per capita ($), 2003?08 25
Table 18: Canned fruit, Argentina, forecast expenditure per capita ($), 2008?13 26
Table 19: Canned fruit, Argentina, consumption per capita (kg), 2003?08 26
Table 20: Canned fruit, Argentina, forecast consumption per capita (kg), 2008?13 27
Table 21: Argentina population, by age group, 2003?08 (millions) 28
Table 22: Argentina population forecast, by age group, 2008?13 (millions) 29
Table 23: Argentina population, by gender, 2003?08 (millions) 29
Table 24: Argentina population forecast, by gender, 2008?13 (millions) 30
Table 25: Argentina nominal GDP, 2003?08 (ARSbn, nominal prices) 30
Table 26: Argentina nominal GDP forecast, 2008?13 (ARSbn, nominal prices) 30
Table 27: Argentina real GDP, 2003?08 (ARSbn, 2000 prices) 31
Table 28: Argentina real GDP forecast, 2008?13 (ARSbn, 2000 prices) 31
Table 29: Argentina real GDP, 2003?08 ($bn, 2000 prices) 31
Table 30: Argentina real GDP forecast, 2008?13 ($bn, 2000 prices) 32
Table 31: Argentina consumer price index, 2003?08 (2000=100) 32
Table 32: Argentina consumer price index, 2008?13 (2000=100) 32
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