TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 9
Value analysis (US Dollar), 2003?08 9
Value analysis (US Dollar), 2008?13 10
Volume analysis, 2003?08 12
Volume analysis, 2008?13 13
Company and brand share analysis 15
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 21
Macroeconomic indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Canned fruit, US, value by segment ($m), 2003?13 11
Figure 2: Canned fruit, US, category growth comparison, by value, 2003?13 11
Figure 3: Canned fruit, US, volume by segment (kg, million), 2003?13 14
Figure 4: Canned fruit, US, category growth comparison, by volume, 2003?13 14
Figure 5: Canned fruit, US, distribution channels by value (%), 2007?08 18
Figure 6: Annual data review process 27
LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, US, value by segment ($m), 2003?08 9
Table 4: Canned fruit, US, value forecast by segment ($m), 2008?13 10
Table 5: Canned fruit, US, volume by segment (kg, million), 2003?08 12
Table 6: Canned fruit, US, volume forecast by segment (kg, million), 2008?13 13
Table 7: Canned fruit, US, brand share by value (%), 2007?08 15
Table 8: Canned fruit, US, value by brand ($m), 2007?08 15
Table 9: Canned fruit, US, company share by value (%), 2007?08 16
Table 10: Canned fruit, US, value by company ($m), 2007?08 16
Table 11: Canned fruit, US, distribution channels by value (%), 2007?08 17
Table 12: Canned fruit, US, value by distribution channel ($m), 2007?08 17
Table 13: Canned fruit, US, expenditure per capita ($), 2003?08 19
Table 14: Canned fruit, US, forecast expenditure per capita ($), 2008?13 19
Table 15: Canned fruit, US, consumption per capita (kg), 2003?08 20
Table 16: Canned fruit, US, forecast consumption per capita (kg), 2008?13 20
Table 17: US population, by age group, 2003?08 (millions) 21
Table 18: US population forecast, by age group, 2008?13 (millions) 22
Table 19: US population, by gender, 2003?08 (millions) 22
Table 20: US population forecast, by gender, 2008?13 (millions) 23
Table 21: US nominal GDP, 2003?08 ($bn, nominal prices) 23
Table 22: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 23
Table 23: US real GDP, 2003?08 ($bn, 2000 prices) 24
Table 24: US real GDP forecast, 2008?13 ($bn, 2000 prices) 24
Table 25: US consumer price index, 2003?08 (2000=100) 25
Table 26: US consumer price index, 2008?13 (2000=100) 25
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