TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 10
Value analysis (Canadian Dollar), 2003?08 10
Value analysis (Canadian Dollar), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 16
Volume analysis, 2008?13 17
Company and brand share analysis 19
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 27
Summary 27
Political analysis 28
Economic analysis 31
Social analysis 35
Technological analysis 38
Legal analysis 43
Environmental analysis 47
Chapter 5 Macroeconomic Profile 51
Macroeconomic indicators 51
Chapter 6 Research Methodology 56
Methodology overview 56
Secondary research 57
Market modeling 58
Creating an initial data model 58
Revising the initial data model 58
Creating a final estimate 59
Creating demographic value splits 59
Primary research 59
Data finalization 60
Ongoing research 60
LIST OF FIGURES
Figure 1: Canned fruit, Canada, value by segment (C$m), 2003?13 12
Figure 2: Canned fruit, Canada, category growth comparison, by value, 2003?13 15
Figure 3: Canned fruit, Canada, volume by segment (kg, million), 2003?13 18
Figure 4: Canned fruit, Canada, category growth comparison, by volume, 2003?13 18
Figure 5: Canned fruit, Canada, distribution channels by value (%), 2007?08 22
Figure 6: Annual data review process 57
LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, Canada, value by segment (C$m), 2003?08 10
Table 4: Canned fruit, Canada, value forecast by segment (C$m), 2008?13 11
Table 5: Canned fruit, Canada, value by segment ($m), 2003?08 13
Table 6: Canned fruit, Canada, value forecast by segment ($m), 2008?13 14
Table 7: Canned fruit, Canada, volume by segment (kg, million), 2003?08 16
Table 8: Canned fruit, Canada, volume forecast by segment (kg, million), 2008?13 17
Table 9: Canned fruit, Canada, brand share by value (%), 2007?08 19
Table 10: Canned fruit, Canada, value by brand (C$m), 2007?08 19
Table 11: Canned fruit, Canada, company share by value (%), 2007?08 20
Table 12: Canned fruit, Canada, value by company (C$m), 2007?08 20
Table 13: Canned fruit, Canada, distribution channels by value (%), 2007?08 21
Table 14: Canned fruit, Canada, value by distribution channel (C$m), 2007?08 21
Table 15: Canned fruit, Canada, expenditure per capita (C$), 2003?08 23
Table 16: Canned fruit, Canada, forecast expenditure per capita (C$), 2008?13 24
Table 17: Canned fruit, Canada, expenditure per capita ($), 2003?08 24
Table 18: Canned fruit, Canada, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned fruit, Canada, consumption per capita (kg), 2003?08 25
Table 20: Canned fruit, Canada, forecast consumption per capita (kg), 2008?13 26
Table 21: Analysis of Canada’s political landscape 28
Table 22: Analysis of Canada’s economy 31
Table 23: Analysis of Canadian social system 35
Table 24: Analysis of Canada’s technological landscape 38
Table 25: Cost competitiveness – ranking by cost index 39
Table 26: Patents granted by the USPTO 42
Table 27: Analysis of Canada’s legal landscape 43
Table 28: Analysis of Canada’s environmental landscape 47
Table 29: Canada population, by age group, 2003?08 (millions) 51
Table 30: Canada population forecast, by age group, 2008?13 (millions) 52
Table 31: Canada population, by gender, 2003?08 (millions) 52
Table 32: Canada population forecast, by gender, 2008?13 (millions) 53
Table 33: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 53
Table 34: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 53
Table 35: Canada real GDP, 2003?08 (C$bn, 2000 prices) 54
Table 36: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 54
Table 37: Canada real GDP, 2003?08 ($bn, 2000 prices) 54
Table 38: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 55
Table 39: Canada consumer price index, 2003?08 (2000=100) 55
Table 40: Canada consumer price index, 2008?13 (2000=100) 55
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