TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 9
Value analysis (Colombian Peso), 2003?08 9
Value analysis (Colombian Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 29
Macroeconomic indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Canned fruit, Colombia, value by segment (COPm), 2003?13 11
Figure 2: Canned fruit, Colombia, category growth comparison, by value, 2003?13 14
Figure 3: Canned fruit, Colombia, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fruit, Colombia, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fruit, Colombia, company share by value (%), 2007?08 20
Figure 6: Canned fruit, Colombia, distribution channels by value (%), 2007?08 24
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, Colombia, value by segment (COPm), 2003?08 9
Table 4: Canned fruit, Colombia, value forecast by segment (COPm), 2008?13 10
Table 5: Canned fruit, Colombia, value by segment ($m), 2003?08 12
Table 6: Canned fruit, Colombia, value forecast by segment ($m), 2008?13 13
Table 7: Canned fruit, Colombia, volume by segment (kg, million), 2003?08 15
Table 8: Canned fruit, Colombia, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fruit, Colombia, brand share by value (%), 2007?08 18
Table 10: Canned fruit, Colombia, value by brand (COPm), 2007?08 19
Table 11: Canned fruit, Colombia, company share by value (%), 2007?08 21
Table 12: Canned fruit, Colombia, value by company (COPm), 2007?08 22
Table 13: Canned fruit, Colombia, distribution channels by value (%), 2007?08 23
Table 14: Canned fruit, Colombia, value by distribution channel (COPm), 2007?08 23
Table 15: Canned fruit, Colombia, expenditure per capita (COP), 2003?08 25
Table 16: Canned fruit, Colombia, forecast expenditure per capita (COP), 2008?13 26
Table 17: Canned fruit, Colombia, expenditure per capita ($), 2003?08 26
Table 18: Canned fruit, Colombia, forecast expenditure per capita ($), 2008?13 27
Table 19: Canned fruit, Colombia, consumption per capita (kg), 2003?08 27
Table 20: Canned fruit, Colombia, forecast consumption per capita (kg), 2008?13 28
Table 21: Colombia population, by age group, 2003?08 (millions) 29
Table 22: Colombia population forecast, by age group, 2008?13 (millions) 30
Table 23: Colombia population, by gender, 2003?08 (millions) 30
Table 24: Colombia population forecast, by gender, 2008?13 (millions) 31
Table 25: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 31
Table 26: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 31
Table 27: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 32
Table 28: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 32
Table 29: Colombia real GDP, 2003?08 ($bn, 2000 prices) 32
Table 30: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 33
Table 31: Colombia consumer price index, 2003?08 (2000=100) 33
Table 32: Colombia consumer price index, 2008?13 (2000=100) 33
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