TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 9
Value analysis (Naira), 2003?08 9
Value analysis (Naira), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Canned fruit, Nigeria, value by segment (NGNm), 2003?13 11
Figure 2: Canned fruit, Nigeria, category growth comparison, by value, 2003?13 14
Figure 3: Canned fruit, Nigeria, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fruit, Nigeria, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fruit, Nigeria, company share by value (%), 2007?08 19
Figure 6: Canned fruit, Nigeria, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, Nigeria, value by segment (NGNm), 2003?08 9
Table 4: Canned fruit, Nigeria, value forecast by segment (NGNm), 2008?13 10
Table 5: Canned fruit, Nigeria, value by segment ($m), 2003?08 12
Table 6: Canned fruit, Nigeria, value forecast by segment ($m), 2008?13 13
Table 7: Canned fruit, Nigeria, volume by segment (kg, million), 2003?08 15
Table 8: Canned fruit, Nigeria, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fruit, Nigeria, brand share by value (%), 2007?08 18
Table 10: Canned fruit, Nigeria, value by brand (NGNm), 2007?08 18
Table 11: Canned fruit, Nigeria, company share by value (%), 2007?08 20
Table 12: Canned fruit, Nigeria, value by company (NGNm), 2007?08 20
Table 13: Canned fruit, Nigeria, distribution channels by value (%), 2007?08 21
Table 14: Canned fruit, Nigeria, value by distribution channel (NGNm), 2007?08 21
Table 15: Canned fruit, Nigeria, expenditure per capita (NGN), 2003?08 23
Table 16: Canned fruit, Nigeria, forecast expenditure per capita (NGN), 2008?13 23
Table 17: Canned fruit, Nigeria, expenditure per capita ($), 2003?08 24
Table 18: Canned fruit, Nigeria, forecast expenditure per capita ($), 2008?13 24
Table 19: Canned fruit, Nigeria, consumption per capita (kg), 2003?08 25
Table 20: Canned fruit, Nigeria, forecast consumption per capita (kg), 2008?13 25
Table 21: Nigeria population, by age group, 2003?08 (millions) 26
Table 22: Nigeria population forecast, by age group, 2008?13 (millions) 27
Table 23: Nigeria population, by gender, 2003?08 (millions) 27
Table 24: Nigeria population forecast, by gender, 2008?13 (millions) 28
Table 25: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 28
Table 26: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 28
Table 27: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 29
Table 28: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 29
Table 29: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 29
Table 30: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 30
Table 31: Nigeria consumer price index, 2003?08 (2000=100) 30
Table 32: Nigeria consumer price index, 2008?13 (2000=100) 30
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